Senior - Digital Analytics

Bread Financial•Columbus, OH

1d•Hybrid

About The Position

This role is an essential member of the Digital Analytics team, responsible for working with the Products & Capabilities team to support the development, commercialization, and management of new and existing digital products and capabilities through behavioral and performance analytics. The role supports the development of product reporting strategies to track against established digital KPIs, conducts research, builds expertise in site analytics, and delivers data-driven actionable insights.

Requirements

Bachelor’s Degree in Business, analytics, statistics, mathematics, marketing, or related field.
5-8 years of experience in data analytics including customer and behavioral analytics, product analytics, digital marketing, digital asset performance, or related field.

Nice To Haves

Relevant industry certifications preferred.
Strong experience with digital analytics reporting tools (Adobe Analytics, Google Analytics etc.).
Experience with data mining programming languages (SQL, Python, etc.)
Experience in Credit Card, Financial Services, Payments, or Retail industries.

Responsibilities

Utilizes robust analytical tools & techniques to create valuable data-driven insights that positively impact digital product and capability management decisions.
Collaborates with both internal and external business partners to integrate learnings and results into business cases and strategic planning.
Serves as a subject matter expert for Adobe Analytics, adheres to digital analytics reporting standards, completes business testing during technical implementations, and builds and maintains reporting.
Maintains business relationships and works cross-functionally with digital, IT, marketing, and account management partners. Regularly relied upon by the organization, and our brand partners, to consult and provide advice leading to decisions and/or recommendations in relation to potential product and capability offerings.
Assist in the development of project requirements, analytic plans, project timelines, and other materials crucial for managing deliverables.
Engage in cross-functional strategic projects to identify opportunities that will have a positive impact on Bread Financial's product and capability roadmap.