Digital Analytics Senior Consultant

HEXAWARE • United States,

1d

About The Position

This role focuses on leading digital analytics implementation, enhancement, and optimization efforts. It involves configuring and validating various Adobe Analytics components, designing and maintaining solutions within Adobe Experience Platform Data Collection, and developing Google Tag Manager containers. The position also includes implementing and maintaining marketing technology pixels, defining and validating website data layer requirements, performing quality assurance for analytics and tag implementations, supporting Adobe Target integration, and engaging with clients to gather requirements and facilitate workshops.

Requirements

• Bachelor’s degree in Marketing, Analytics, Computer Science, Information Systems, or related field
• 5+ years of hands-on digital analytics implementation experience
• Expert-level experience with Adobe Analytics
• Advanced experience with Adobe Experience Platform Data Collection

Nice To Haves

• Adobe Customer Journey Analytics (CJA)
• Adobe Experience Platform (AEP)
• Adobe Target
• Google Analytics 4
• Adobe Web SDK
• Consent management platform experience

Responsibilities

• Lead Adobe Analytics implementation, enhancement, and optimization efforts
• Configure and validate eVars, props, events, classifications, marketing channels, and attribution frameworks
• Design, implement, and maintain solutions within Adobe Experience Platform Data Collection
• Develop and maintain Google Tag Manager containers and supporting assets
• Implement and maintain advertising and marketing technology pixels
• Configure and validate conversion tracking across media platforms
• Deploy and troubleshoot Data Layer & Measurement Architecture
• Translate business requirements into technical tracking specifications
• Define and validate website data layer requirements
• Perform end-to-end analytics and tag implementation QA
• Validate tags, triggers, variables, pixels, and event collection
• Support Adobe Target integration initiatives
• Gather business and technical requirements from stakeholders
• Facilitate analytics strategy and implementation workshops

What This Job Offers

• Job Type: Full-time
• Career Level: Senior