Digital Analyst

Collin College•McKinney, TX

1d•$65,420 - $79,781•Onsite

About The Position

Support marketing and web communications efforts by analyzing website performance and user behavior to inform strategic improvements. Play a key part in enhancing the effectiveness of the college’s digital platforms by providing actionable insights that support student engagement, accessibility, and institutional goals.

Requirements

Knowledge of web analytics platforms such as Google Analytics and Google Tag Manager
Knowledge of data visualization and reporting tools such as Looker Studio
Knowledge of SEO principles, digital marketing concepts, user behavior analysis, and tools such as Google Search Console
Skill in analyzing and interpreting complex data sets
Skill in problem-solving and critical thinking
Skill in interpersonal relations
Organizational skills
Ability to translate data into actionable insights and recommendations
Ability to communicate effectively with both technical and non-technical audiences
Ability to establish and maintain effective working relationships
Bachelor’s degree in analytics, marketing, communications, computer science, or a related field from an accredited institution and two (2) years of experience in digital analytics, web analytics, or a related field.
This position is Security Sensitive, therefore, candidates will be subject to a criminal background check.

Responsibilities

Analyze website performance, user behavior, and engagement metrics to identify trends and opportunities for improvement.
Manage and maintain web analytics platforms such as Google Analytics and Google Tag Manager.
Develop and maintain dashboards and reports using tools such as Looker Studio to communicate insights to stakeholders.
Evaluate user journeys across key student pathways, including admissions, financial aid, and academic programs, to identify barriers to task completion.
Provide actionable recommendations to improve website usability, navigation, and content effectiveness.
Collaborate with web communications team to prioritize and implement data-informed content updates.
Partner with the Digital Communications team to support improvements in usability, accessibility, and overall user experience.
Utilize user behavior tools such as Microsoft Clarity to analyze interaction patterns and identify usability issues.
Conduct keyword research and support search engine optimization (SEO) strategies to improve discoverability of programs and services.
Support A/B testing and optimization efforts to evaluate the effectiveness of website changes and digital campaigns.
Measure and report on the impact of website updates and strategic initiatives.
Provide insights and recommendations to support digital marketing and communication strategies.
Ensure compliance with all applicable laws and institutional standards related to digital communications and data usage.
Perform other duties as assigned.
Perform all duties and maintain all standards in accordance with college policies, procedures and Core Values.