Digital Analyst & Market Insights

Johnny Was•Los Angeles, CA

About The Position

The Manager, Digital Analytics & Marketing Insights supports the Digital Commerce and Marketing organization by transforming data into clear, actionable insights that drive revenue, improve customer experience and inform strategic decision making. This role is responsible for synthesizing data across ecommerce, marketing, CRM and merchandising to provide visibility into performance and identify opportunities for growth. This role brings analytical rigor and business storytelling ensuring data is not only accurate and accessible, but also translated into meaningful insights that influence decisions and drive measurable outcomes across the business.

Requirements

Bachelor’s degree in Business, Analytics, Finance, Marketing, eCommerce, or related field preferred
3–5+ years of experience in eCommerce, business analytics, merchandising analytics, digital performance, or related analytical roles
Strong analytical skills with the ability to interpret data, identify trends, and translate findings into actionable business recommendations
Experience working with eCommerce and digital KPIs including traffic, conversion, demand/sales, AOV, customer behavior, marketing performance, and inventory productivity
Advanced proficiency in Excel and experience with reporting and visualization tools such as Power BI, Tableau, Looker, or similar platforms
Ability to consolidate and synthesize data from multiple systems and reporting sources into clear, accurate, and actionable insights
Experience assisting with forecasting, planning, and performance projections
Strong attention to detail and commitment to data accuracy and reporting integrity
Ability to partner cross-functionally to gather business requirements and support decision-making
Strong communication and presentation skills with the ability to clearly articulate business performance and opportunities to various audiences
Comfortable working in a fast-paced, evolving environment with shifting priorities and changing business needs
Proactive, curious, and solutions-oriented mindset with a focus on continuous improvement and business impact

Nice To Haves

Experience supporting reporting enhancements, dashboard development, system transitions, or platform migrations preferred

Responsibilities

Partner with Digital and Marketing leaders to define reporting needs, including key views, KPIs and performance frameworks
Own and maintain reporting for eCommerce and digital marketing KPIs
Consolidate data from multiple sources (Google Analytics, CRM/email/SMS, paid media, Power BI, merchandising) into cohesive views
Develop and manage dashboards and recurring reporting that provide clear visibility to leadership
Ensure consistency and alignment of KP’s and definitions across teams
Partner with cross functional teams to validate data accuracy and integrity
Analyze and forecast performance across customer journeys, segments, channels, and campaigns to identify drivers of growth or decline and areas of opportunity
Proactively surface insights related to focus KPI’s, customer segments and behavior
Translate data into clear, concise narratives and executive-read summaries
Connect performance insights to business impact and actionable recommendations
Assist in forecasting and planning, including building projection tools and analyzing trends
Tailor insights and presentations to different audiences
Provide ad hoc analysis to support business priorities and leadership questions
Partner with ecommerce and marketing leaders to define success metrics for tests
Track and analyze results of site, marketing and customer experience tests
Establish consistent frameworks for evaluating performance (pre/post analysis, KPI tracking)
Identify patterns and insights across tests to inform broader strategies
Help prioritize opportunities based on data and potential impact
Drive visibility into digital performance
Own reporting frameworks and key metrics
Unify data across platforms into a cohesive view of the business
Translate insight into clear, actionable recommendations
Enable data-driven decision making through effective storytelling
Support test-and-learn through measurement and analysis.