Digital Ad Trafficker

Good Karma Broadcasting,•New York, NY

2d•Onsite

About The Position

Good Karma Brands is seeking a Digital Ad Trafficker to join their team in New York, NY. This role is crucial for the successful execution, delivery, and optimization of digital advertising campaigns across Good Karma Brands' ESPN and NBA assets. The ideal candidate is highly organized, detail-oriented, and enjoys managing digital advertising campaigns while solving technical challenges. This position involves working closely with Sales, Account Management, Operations, and external partners to execute, monitor, troubleshoot, and optimize campaigns. The role requires a proactive communicator who thrives in a fast-paced environment, embraces accountability, and delivers high-quality work with exceptional attention to detail.

Requirements

3+ years of experience in digital advertising, including campaign trafficking and ad operations responsibilities
Required experience trafficking and managing campaigns within both Google Ad Manager (GAM) and FreeWheel
Strong understanding of digital advertising fundamentals, including display, video, sponsorship, targeting, measurement, and campaign optimization
Experience working with third-party ad-serving vendors, tracking technologies, pixels, verification tools, attribution platforms, and reporting systems
Ability to work independently while collaborating effectively within a team environment
Proficiency with Microsoft Office, Google Workspace (particularly Google Sheets), and AI-powered productivity tools
Ability to manage multiple campaigns, priorities, and deadlines in a fast-paced environment
Excellent written and verbal communication skills
Strong relationship-building and cross-functional collaboration skills
Personal accountability, initiative, and willingness to accept and provide feedback

Nice To Haves

Sales and partner-facing experience preferred
Demonstrated use of AI tools to improve workflow efficiency, campaign management, reporting processes, communication, and operational effectiveness while maintaining quality standards
Strong organizational, analytical, troubleshooting, and problem-solving skills
Exceptional attention to detail and commitment to executional excellence

Responsibilities

Traffic, activate, and manage digital display, video, sponsorship, and integrated advertising campaigns across multiple ad-serving platforms
Configure campaign elements including creatives, ad tags, targeting, tracking pixels, delivery settings, and reporting requirements
Conduct quality assurance testing to ensure campaigns launch accurately and render properly across devices, browsers, and environments
Monitor campaign delivery, pacing, inventory utilization, and performance to ensure successful execution and fulfillment of campaign objectives
Optimize campaigns based on performance data, partner objectives, and key performance indicators while identifying opportunities for improvement
Collaborate with third-party vendors to implement tracking solutions, troubleshoot integrations, and ensure accurate measurement and reporting
Generate and distribute campaign reporting while investigating, troubleshooting, and resolving delivery issues, discrepancies, and technical challenges
Partner with Sales, Account Management, and Operations teammates to translate campaign requirements into successful execution
Analyze campaign delivery, inventory utilization, and operational performance trends, providing recommendations to improve campaign effectiveness, workflow efficiency, and partner outcomes
Ensure compliance with platform policies, privacy regulations, industry standards, and brand guidelines
Integrate AI tools into daily workflows to improve campaign execution, reporting, troubleshooting, operational efficiency, and overall effectiveness while maintaining quality standards
Support special projects, platform initiatives, process improvements, and new digital advertising opportunities that contribute to business growth and partner success
Serve as a Good Karma ambassador by demonstrating the company's core values: Listen, Be Honest, Follow Through, Work Hard, Overdeliver, and Teamwork