Digital Account Manager

the COOL company•New York, NY

1d•$70,000•Remote

About The Position

At the COOL company, we’re redefining how businesses scale through AI-powered marketing. Our proprietary CoolAi platform blends advanced automation with human strategy to drive measurable growth across Paid Search, Social, SEO, and YouTube. We partner with forward-thinking brands to deliver smarter, faster, and more efficient performance marketing. The Digital Account Manager is responsible for owning client relationships and driving performance across digital advertising campaigns. This role serves as the strategic lead and primary point of contact for a portfolio of CoolAi clients (growing to other clients), ensuring retention, growth, and measurable ROI. You will combine data-driven insights with strategic thinking to optimize campaigns across PPC, SEO, Paid Social, Display, and YouTube, while leveraging both AI-driven automation and traditional performance marketing best practices.

Requirements

Digital Advertising Account Management Experience OR, 2+ years of experience in client-facing digital marketing, or performance marketing
Exceptional client-facing communication skills (written and verbal)
Ability to present complex data in a clear, compelling, and actionable way
Experience leading performance reviews, QBRs, and strategy sessions
Proven ability to identify upsell and cross-sell opportunities
Strong understanding of retention strategies and client lifecycle management
Ability to align marketing performance with client business goals
Strong organizational and time management skills across multiple accounts
Ability to prioritize tasks, manage deadlines, and ensure flawless execution
Experience coordinating across internal teams (sales, creative, ad ops)
Comfort working with AI-driven platforms and automation tools
Curiosity and adaptability in adopting emerging marketing technologies
Proficiency in understanding how Google Ads (Search, Display, YouTube) works
Experience with Meta Ads Manager
Intermediate to Advanced skills in Microsoft Excel and/or Google Sheets
Experience with Looker Studio
Must be able to work primarily between the hours of 9:30 AM - 6:30 PM ET
Must have a player/coach mentality, willing to both execute and lead
Ability to juggle multiple projects concurrently and set and meet deadlines
Skilled at receiving and providing direct feedback
Collaborative mindset and great teamwork skills
Entrepreneurial & adaptable; great learning skills
Curious, research-minded, data-informed
Able to search for possible solutions and apply them
Creative confidence
Proactive communicator
A sense of humor and a love of online culture
Thrives in a start-up culture

Nice To Haves

Basic understanding of landing page UX and conversion rate optimization (CRO)
Working knowledge of ad creative specs and formats across channels
Familiarity with Slack, Microsoft Teams, Click-up, or similar tools

Responsibilities

Oversee execution and performance of digital campaigns across SEM, Paid Social, Display, and Video
Monitor and optimize campaigns using both The Cool Company proprietary technology and native publisher platforms (Google, Meta, etc.)
Identify performance trends and proactively implement tactical improvements to maximize efficiency and ROI
Act as the primary point of contact for assigned clients
Lead performance reviews, presenting clear insights tied to business outcomes
Translate complex performance data into actionable, client-friendly narratives
Analyze cross-channel performance data (PPC, SEO, Social, YouTube) to uncover growth opportunities
Develop and present strategic recommendations aligned to client goals (lead generation, revenue growth, brand awareness)
Guide clients on budget allocation, channel mix, and scaling strategies
Partner with Sales, Ad Operations, and Creative teams to ensure seamless campaign execution
Contribute to creative strategy and messaging aligned with performance insights
Ensure timelines, deliverables, and quality standards are consistently met
Identify opportunities to expand accounts through upselling and cross-selling
Drive long-term client retention through performance, trust, and strategic value
Support renewal conversations with data-backed performance narratives