DEVELOPMENT REPRESENTATIVE II - 42000824 (FOR INTERNAL AGENCY EMPLOYEES ONLY)

State of Florida • Tallahassee, FL

4d • Onsite

About The Position

This is an internal agency opportunity for current employees of the Florida Department of Agriculture and Consumer Services. The role serves as an assistant Media Brand Manager for Fresh From Florida, assisting the supervisor in planning and executing brand presence on social media platforms. The position involves copywriting and editing for marketing materials, proofreading, developing core messaging based on research and data, and collaborating with internal staff and an Agency of Record. The role also assists with content planning for the culinary team, manages the media calendar, and provides weekly consumer engagement reporting. Additionally, the position works with the Media Supervisor to manage the Fresh From Florida Loyalty Club Program and its monthly newsletter, and assists in managing the agency contract, including media flowchart execution and budget reporting. The role also involves meeting with various teams to discuss consumer campaigns requiring media content development and making recommendations for website content, including recipe writing/editing and landing page development.

Requirements

• A high school diploma or its equivalent and seven (7) years of professional or paraprofessional experience in marketing, advertising, public relations, agriculture, international affairs, leisure services, business or industry development, the travel industry or in hotel or restaurant management; or
• A bachelor's degree (4 years) from an accredited college or university with a major course of study in marketing, business, merchandising, economics, agriculture, international affairs, leisure services, or communications and three (3) years of professional experience in marketing, advertising, public relations, agriculture, international affairs, leisure services, business or industry development, the travel industry or in hotel or restaurant management; or
• A master's degree (6 years) from an accredited college or university with a major course of study in business administration and two (2) years of professional experience as described above.
• Requires possession of a valid Class E driver license.
• All fields in the Candidate Profile must be completed (an attached resume is not a substitution for the information required on the candidate profile).
• Work history, duties and responsibilities, hours worked, supervisor, and formal education fields, etc. must be filled out to determine qualifications for this position.
• Responses to Qualifying Questions must be verifiable in the Candidate Profile.
• Successful applicant must pass a background screening, including fingerprinting, as a condition of employment.

Nice To Haves

• Ability to write in a skilled, clear, and concise grammatically correct manner.
• Ability to have excellent interpersonal and communication skills.
• Ability to work in team environment with creative teams.
• Ability to be highly self-motivated and well organized.
• Ability to exhibit excellent leadership, people and project management skills with an eye for detail.
• Knowledge with interviewing skills.
• Knowledge and experience writing press releases, advertorials and advertising copy.
• Knowledge of the methods and techniques of compiling, classifying and analyzing data.
• Knowledge of the principles and techniques of effective written communications.
• Knowledge of social and digital media.
• Ability to compile, analyze and report marketing information.
• Ability to present information in a concise and organized manner.
• Ability to plan, organize and coordinate work assignments.
• Ability to communicate technical information effectively.
• Ability to review and evaluate data.
• Ability to establish and maintain effective working relationships with others.

Responsibilities

• Serves as assistant Media Brand Manager for Fresh From Florida.
• Assisting supervisor in planning and executing all schedules of brand presence on all social media platforms.
• Copywriter/editor for a range of marketing and communication materials.
• Proof reading experience and knowledge of standard style guidelines required.
• Develop core messaging based on research, data, ROI and feedback from consumers and industry.
• Collaborate with internal staff and Agency of Record in creating, editing and presenting core messaging for brand strategy to leadership.
• Assists Media Supervisor with content (video and photography) planning for culinary team.
• Manage media calendar with Agency including campaign planning and execution.
• Weekly consumer engagement reporting for leadership.
• Write scripts for video and radio advertising.
• Works with Media Supervisor to manage the Fresh From Florida Loyalty Club Program, including but not limited to creating calendar of events, drafting content, working with developers and media agency to make recommendations for upgrades and additions to platform.
• Manage the Fresh From Florida Club monthly newsletter, including recommending content to Media Supervisor and working with Chef to develop new content monthly.
• Assist Media Supervisor in managing the agency contract including execution of yearly media flowchart and provide reports to Supervisor and Bureau Chief on allocations and shifting budget categories.
• Meet with members of Retail, Campaign Development and Industry teams on Consumer campaigns that require Media content development.
• Make recommendations on developing new landing pages and maintaining current website content including recipe writing/editing, updating images, developing landing pages, etc.
• Perform other job-related duties and special assignments as required.

Benefits

• Annual and Sick Leave benefits
• Nine paid holidays and one Personal holiday each year
• State Group Insurance coverage options, including health, life, dental, vision and other supplemental insurance options
• Retirement plan options, including employer contributions
• Flexible Spending Accounts
• Tuition waivers

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level