Designer

Sway Creative Labs•Norfolk, VA

12d•Remote

About The Position

Sway Creative Labs is seeking a systems-minded Designer for hands-on, high-volume, multi-channel, social-first creative work. The Designer will develop campaign concepts and visual direction, then build reusable Figma systems and templates that allow campaigns to scale across display, social, localization, and other formats without losing quality. The role combines original design and art direction with production-system development; there is no separate production layer, so the Designer is responsible for making repeatable work efficient and consistent. The Designer will use Claude and other AI-assisted tools as part of the design workflow, while reviewing outputs carefully and maintaining quality. The role works closely with producers, art directors, and the video team, with direct access to hands-on leadership and ownership of how Sway’s creative work is built. Video and animation are helpful but not required. The position is remote-first/100% remote, with occasional pre-scheduled in-person meetings and on-set requirements. Sway prioritizes candidates within approximately 90 miles of Norfolk, Virginia.

Requirements

At least 3 years of design experience; agency experience is preferred.
A portfolio spanning original concept work and high-volume production.
Deep proficiency in Figma, including components, variants, auto-layout, and variables or tokens.
Strong command of Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
Demonstrated fluency designing social-native creative across platforms.
Hands-on use of Claude and/or other AI tools to build or scale design work, with the ability to distinguish strong output from output that only appears good at a glance.
Solid design fundamentals in typography, color, composition, and visual hierarchy.
Ability to produce work at volume without sacrificing quality.
Strong file and version discipline.

Nice To Haves

Motion and animation capability in After Effects, including templating video units.
Working knowledge of HTML and CSS sufficient to communicate effectively with developers.
Understanding of print production specifications and vendor requirements.
Familiarity with digital accessibility standards, including WCAG / ADA Level AA.
Background working on healthcare, tourism, food/beverage, legal, or CPG accounts.

Responsibilities

Set and execute visual direction for campaigns across digital, social, display, print, and out-of-home.
Design social-native creative for individual platform formats and pace rather than adapting only from a campaign master.
Contribute a point of view to concept development and advocate for stronger executions.
Build large-scale creative systems, including display unit sets, social unit systems, and localized or market-specific variants.
Build and maintain reusable Figma component libraries using components, variants, auto-layout, and variables or tokens.
Turn approved concepts into template systems that team members can use without breaking the design.
Version, name, and organize files according to conventions so assets are easy to find.
Use Claude and AI-assisted tools to generate and populate variants, draft layout and copy options, automate repetitive steps, and run quality-assurance passes.
Write effective prompts, review AI output critically, and maintain the quality bar for shipped work.
Share new tools and techniques with the team.
Design for Instagram, TikTok, LinkedIn, Facebook, YouTube, and emerging social formats.
Work at social speed for live moments and to campaign standards when needed.
If capable, template and version motion and social video units in After Effects.

Benefits

Three Sentara Health Plan options; Sway covers 80% of employee premiums and 50% of dependent premiums.
Sway pays 100% of the employee's United Concordia Dental Plan.
401(k) match of 1:1 on the first 3% of pay and 50% on the following 2%.
15 paid vacation days, resetting at the employee's start date, with up to a 5-day negative balance available.
17 paid holidays, including the employee's birthday, the Monday after the Super Bowl, Juneteenth, and the full week between Christmas Eve and New Year's Day.
Two-hour leave windows at the start (9–11 a.m.) and end (3–5 p.m.) of the workday for personal appointments, not counted against PTO.
100% remote work with occasional pre-scheduled in-person meetings and on-set requirements.
Eligibility for a year-end performance bonus; additional bonuses may be available based on individual and company performance.
100% reimbursement for at least one approved course, workshop, or conference annually.
Salary of $60,000–$75,000.