Designer Specialist

BlackBerry•Waterloo, ON

About The Position

We are looking for a creative who seamlessly blends craft with technology and thrives in a fast-paced, hands-on production environment. Someone who understands what makes great creative for complex, institutional audiences — from event booth designs and campaign layouts to compelling video content — and can not only concept and execute that work, but quickly produce it with a resourceful, can-do approach, whether that means using traditional editing skills, generative AI tools, or a combination of both. You are formally trained in design or a related creative discipline and AI is already a core part of how you work — not a novelty, but a production tool. You bring a designer’s eye to everything: the structure of a video, the layout of an event space, the hierarchy of a campaign asset. And when video is needed, you can produce it using generative AI platforms, traditional editing, b-roll, or a hybrid of all three — with the design sensibility to make it feel intentional, not just fast. This is a hands-on production role on our Brand & Creative team, where you will own creative output across digital, social, web, events, and campaigns — spanning static design, brand assets, and video. You will be mentored by senior creatives and have direct visibility to leadership from day one.

Requirements

Formal education in design, media production, visual communication, or a related creative discipline (degree or diploma)
Demonstrated fluency with AI creative tools — Adobe Firefly or a platform with multiple image and video models at your disposal — shown through portfolio or real work examples
Hybrid video capability: comfort working with real footage (editing, post, b-roll) and generative AI video tools
Adobe Creative Cloud proficiency — Photoshop, Illustrator, and Premiere at minimum
A portfolio that shows range: design work across digital and social, and at least some video output
Strong visual instincts — you have opinions about what looks good and why
Ability to manage multiple projects and meet deadlines in a fast-moving environment

Nice To Haves

Experience with Figma for design handoff and collaboration
Familiarity with DAM systems, CMS platforms, or social scheduling tools
Prompt engineering experience — you know how to get consistent, production-quality output from generative AI tools
Any background in motion design, animation, or kinetic typography
Curiosity about MarTech and how creative tools connect to the broader marketing stack

Responsibilities

Design digital and social assets, campaign collateral, event materials, and web graphics that are on-brand and built for scale
Support the Sr. Designer on larger brand projects, bringing fresh thinking and strong execution
Produce and iterate on design across Adobe Creative Cloud — Photoshop, Illustrator, InDesign, and Premiere as your baseline
Bring concepts to life quickly and adapt based on feedback without losing quality
Contribute ideas in briefs and brainstorms — this role has a creative voice, not just a production function
Contribute to the ongoing development of brand guidelines and visual standards, and help maintain our internal brand site so it remains a current, useful resource for the team
Use Adobe Firefly and generative AI platforms — leveraging a variety of image and video models — as a genuine part of your production workflow, not an afterthought
Generate imagery, motion graphics, and short-form video content using generative AI tools
Stay current on emerging AI creative tools and proactively surface ones worth evaluating
Help document AI workflows and best practices so the broader team can learn from your work
Produce short-form video content for social, web, campaigns, and events — from concept through delivery
Work across production modes: real-world editing and post-production, generative AI video, b-roll sourcing and integration, and hybrid approaches
Understand storytelling and pacing — you know what makes a video land, not just how to assemble one
Collaborate with our Video Producer on larger productions, bringing an AI-native perspective to the process
Adapt video output for platform — what works on LinkedIn is not what works on Instagram, and you know the difference
Maintain and organize our digital asset library (DAM) so the team can find and use assets efficiently
Support asset production across social, email, event, and web channels as campaign volume grows
Assist with basic MarTech platform tasks as you build familiarity with the stack — CMS updates, asset uploads, social scheduling
Develop a working awareness of the AI tools landscape — flagging new platforms relevant to our creative and production workflows and contributing input to tool evaluation discussions