Designer (Marketing)

Bildbot • Cambridge, MA

5d • Hybrid

About The Position

Bildbot is seeking a Design Lead for Marketing to create visually appealing and fast-paced marketing materials. This role is marketing-first, focusing on logos, branding, social assets, and other visual elements that capture attention. The ideal candidate will build brand systems that can quickly generate visual identities for new products and create templates and components for self-service by the Growth Lead. While product UI is important, the primary focus is on marketing design. The core philosophy is to build AI-powered systems that enable rapid, high-volume creation of assets, emphasizing velocity and leverage over perfection and dependency.

Requirements

• Figma-native with expertise in auto-layout, components, variables, and design tokens.
• Ability to build design systems, not just individual screens.
• Understanding of the target audience: solo founders, indie hackers, and first-time builders using AI.
• Proficiency in using AI image tools daily, understanding their strengths and limitations.
• Marketing-leaning mindset, deriving energy from creating assets that sell.
• A fast-paced approach, prioritizing shipping good versions quickly and iterating in public.
• Strong taste and the ability to articulate design decisions.
• Systems-building mindset, creating reusable solutions.
• Low ego, focusing on the output rather than individual credit.
• Curiosity and a proactive approach to exploring new tools and trends in design and AI.

Nice To Haves

• Experience with Adobe tools (though the role emphasizes modern tools).
• Ability to work with long timelines (this is a negative for the role).
• Experience as a primary product/UX designer who doesn't enjoy marketing work (this is a negative for the role).
• Tendency to wait to be told what to design (this is a negative for the role).
• Focus on building one-offs instead of systems (this is a negative for the role).

Responsibilities

• Create brand systems at speed, including logo, colors, typography, and patterns for each Bildbot product, ensuring distinctness yet cohesion.
• Build design infrastructure such as templates, components, variables, and Figma libraries to scale across multiple products.
• Produce marketing assets at volume, including social graphics, email headers, landing page visuals, app store screenshots, and OG images, using AI tools as a starting point.
• Create polished videos for Product Hunt, social media, demos, and walkthroughs.
• Utilize AI tools like Midjourney, DALL-E, Ideogram, and Recraft as a starting point for design, applying taste for refinement.
• Polish product UI when necessary, addressing spacing, hierarchy, and interaction details.
• Identify and advocate for new tools and workflows to improve design efficiency and speed.

Benefits

• Equity as a core team member.
• Competitive salary with a flexible cash/equity mix.
• Tools provided, including Figma, Claude Code, Cursor, Midjourney, Nanobanana, and others as needed.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed