Design Lead

ELEMIS•New York, NY

2d•$125,000 - $135,000•Hybrid

About The Position

ELEMIS is seeking a Design Lead in Creative Marketing to translate the Global Creative vision for the North America market. Reporting to the Director of Omnichannel Marketing, the role line-manages a Designer and freelance design support, and works alongside a Marketing Operations Project Manager to support planning and delivery. The Design Lead translates brand and commercial strategy into consistent creative assets across DTC, Amazon, CRM, paid media, retail, Spa and Salon, and sales and education channels. The role uses Global Brand Guidelines, assets, and toolkits to lead local projects from brief through execution, direct the work of the Designer and creative partners, and maintain consistent, compelling brand storytelling. The position combines conceptual thinking and design judgment with an understanding of how creative adapts across brand-building and performance environments. The Design Lead represents the global brand vision, presents and makes creative decisions, and contributes hands-on design work. This is a hybrid, permanent full-time position based in New York City, with three days per week in the NYC office (Tuesday through Thursday) and two days working from home (Monday and Friday).

Requirements

Portfolio demonstrating integrated campaign design across digital, e-commerce, social, CRM, paid media, retail, and photography or video.
Strong command of typography, composition, color, image-making, motion principles, and visual systems.
Expertise in Adobe Creative Suite, Figma, and After Effects and/or Premiere.
Experience engaging with photographers, stylists, retouchers, editors, freelancers, or agencies.
People leadership skills, including mentoring team members, building capability, and supporting development.
Ability to receive feedback, present creative choices, support decision-making, and navigate stakeholder feedback.
Ability to prioritize multiple workstreams and balance creative ambition with timing, budget, and channel constraints.
Luxury brand sensitivity and commitment to elevated brand experiences and refined deliverables.
Experience within an in-house creative team in an omnichannel organization.
Understanding of beauty claims, product storytelling, and the balance between scientific credibility and emotional expression.
Ability to use performance data and creative testing across acquisition and retention channels.

Nice To Haves

Experience with Jira.

Responsibilities

Lead the adaptation of global brand campaigns for the US, including hero franchises, brand initiatives, seasonal moments, and always-on marketing.
Own design direction for local tentpole moments from initial concept through final delivery across design, photography, video, retouching, and digital content.
Translate briefs, consumer insights, product claims, and channel objectives into creative concepts, key visuals, and scalable design systems.
Collaborate with the Global Creative Team in London to inform and execute the global brand vision and support a test-and-learn culture.
Deliver design output for priority work and establish execution standards across touchpoints.
Coach and mentor the Designer, provide actionable feedback, and support their development.
Partner with Copy to create cohesive visual and verbal storytelling tied to a clear campaign idea.
Collaborate with the Creative and Marketing Operations Manager on scoping, resourcing, scheduling, workflow, and freelance or agency support.
Lead creative preparation and direction for GWP and promotional shoots, and oversee selects, retouching, editing, and final asset quality.
Adapt global creative for the US market and develop original local assets suited to that market.
Present concepts and creative recommendations to senior and cross-functional stakeholders, with a strategy-grounded rationale.
Maintain brand standards while keeping work culturally current, channel appropriate, and distinctive within prestige skincare.
Use performance insights, testing results, and platform best practices to improve creative effectiveness.
Stay current on design, beauty, retail, digital, social, motion, and emerging production tools, including responsible use of AI-enabled workflows.