Design Lead

Wellmark, Inc.•Des Moines, IA

4h•Hybrid

About The Position

Shape Wellmark’s brand through strategic design leadership and AI-driven innovation. At Wellmark, design is more than execution - it’s how we bring our brand to life and communicate in ways that resonate. We are seeking a Design Lead who not only produces exceptional creative output but helps shape how the work gets done: guiding others, influencing direction, and elevating the overall quality of our visual storytelling across print and digital channels. This role operates at the intersection of strategy and design, partnering closely across Marketing and Corporate Communications to deliver impactful, brand-aligned work. A key focus of this role is advancing how we leverage generative AI within the creative process. The ideal candidate will bring hands-on experience using tools like Adobe Firefly (or similar) to experiment, iterate, and scale new ways of working, moving beyond theory to practical application. You’ll help define how AI shows up in our creative approach, balancing innovation with thoughtful consideration of brand, risk, and responsible use, while establishing processes that enable the team to evolve. This is a fast-paced, highly visible role suited for someone who thrives in an agency-like environment, brings an entrepreneurial mindset, and is energized by building what’s next. You’ll step beyond day-to-day execution to drive the work forward, inspiring designers, influencing stakeholders, and helping shape the future of design at Wellmark.

Requirements

Bachelor's degree in Graphic Design, or related degree, or direct and applicable work experience.
Minimum of 6 years of related experience in a design or a similar role as well as using content management systems in a production, deadline-driven environment.
Some experience leading photo shoots for large scale projects.
Exceptional attention to detail.
Thorough understanding of color theory and how that can be used within marketing.
Ability to balance multiple projects for multiple clients and meet deadlines consistently.
Fluency in Adobe Creative Cloud.
Strong technology knowledge with the ability to work in PC and MAC environments.
Technical aptitude to learn new software quickly.
Ability to lead and/or mentor other creative professionals.
Ability to perform, document, and guide others through workflows with accuracy and demonstrated ability to recommend changes to improve processes.
Strong verbal and written communication skills.
Engaging, professional, and polished presentation skills, including the ability to respond to questions from key clients and stakeholders.
Must articulate information accurately to internal and external stakeholders, as well as represent Wellmark’s brand with professionalism.
Demonstrates sound judgment, critical thinking, and poise in all situations.
Ability to give and take feedback in a constructive manner and to support cooperation and collaboration across teams.

Nice To Haves

Bachelor's degree
Adobe certifications.
Experience developing designs for websites and digital publications.
Experience in coding languages (HTML, CSS, etc.).
Familiarity and experience with WCAG accessibility compliance guidelines.

Responsibilities

Guide and provide overall subject matter expertise for designers.
Mentor others and help create an inclusive and collaborative culture for team members.
Manage and own the Wellmark visual brand guidelines and visual styles used to ensure the Wellmark image is cohesive and consistent in all mediums.
Ensure correct use of brand trademarks in compliance with Blue Cross and Blue Shield guidelines.
Communicate brand guidelines and ensure adherence to standards across all company creative.
Serve as subject matter expert on visual branding and corporate identity questions and issues.
Collaborate with Marketing staff to establish visual standards for Wellmark business segments, products, and services.
Provide in-depth design knowledge to ensure creative is effective and compelling.
Maintain Wellmark’s brand guidelines and identity tools.
Lead in developing unique design concepts and content to solve business and brand challenges.
Use data to inform and support creative decisions.
Present creative ideas to Marketing peers and clients in the business, communicating strategic quality and creative rationale.
Provide art subject matter expertise to in-house and outside resources through all phases of creative development, working to ensure design objectives are met and all creative solutions meet brand standards.
Provide guidance to designers and Marketing team on quality of design.
Alongside team leader, coach and create design training to help employees develop their skills.
Keep up to date on design trends and technology and collaborate with team leader on implementing changes that can result in more effective communication or improved processes.
Create design concepts and production artwork for a variety of content formats (print collateral and magazines, emails, presentations, online publications, infographics, etc.).
Present creative to appropriate stakeholders and provide consultation on desired edits to ensure content is accurate and expectations are met.
Develop and maintain strong relationships with Marketing peers and business clients.
As needed, negotiate on timelines, and project task specifications and quickly adapt to changing priorities, timelines, and direction, as well as handle multiple projects between clients.
Use project tracking software to log and track design projects and provide regular reports to leadership on the number and nature of design projects.
Other duties as assigned.