Design Lead - Home

NewAge Products Inc • Remote, ON, CA, ON

16d • CA$65,000 - CA$75,000 • Hybrid

About The Position

NewAge is a leading manufacturer and distributor of premium home improvement solutions, headquartered in North York, ON, with a global presence. The company prides itself on providing a cohesive customer experience, from design assistance to installation. NewAge has been recognized as a Great Place to Work in Canada and has received numerous industry accolades. The Design Lead - Home will be responsible for the brand's visual presence across all digital and offline platforms, including the e-commerce website, email, social media, and campaign content. This is a hands-on role that involves designing, building, and maintaining brand assets, as well as shaping design decision-making processes as the team scales. The role emphasizes the use of AI-assisted design and production tools to enhance efficiency and designs content optimized for both traditional search and AI-driven discovery.

Requirements

• 3+ years of experience in digital design, preferably with a brand or agency in consumer home goods, furniture, or DTC e-commerce.
• A degree or diploma in graphic design, experience design, or a related field, or an equivalent portfolio.
• A portfolio demonstrating e-commerce and conversion-focused design work; DTC brand launch experience is a strong asset.
• Expert-level knowledge of Adobe Creative Suite, Figma and AI design platforms.
• Demonstrated fluency with AI-assisted design and production tools, and sound judgment about when to use them.
• Working knowledge of modern e-commerce platforms (SFCC or comparable) and how design decisions affect site performance.
• Proven project management and organizational skills, with the ability to drive multiple projects simultaneously.
• A creative eye for design and the ability to articulate creative vision to collaborators and stakeholders.
• Attention to detail with a high level of accountability for own work.
• Strong interpersonal skills; able to take constructive criticism gracefully and offer alternate solutions to design challenges.
• Team leadership or freelance management experience is prioritized.
• Good presentation skills with the ability to communicate design choices clearly and concisely.

Nice To Haves

• DTC brand launch experience is a strong asset.

Responsibilities

• Own website design and conversion-focused digital experience, including designing and maintaining all pages of the e-commerce site (homepage, collection and product pages, landing pages, content hub) within established design systems and brand guidelines.
• Create high-fidelity mock-ups and page frameworks based on e-commerce UX best practices and CRO research, and provide developer-ready specifications.
• Partner with Digital/IT on responsive implementation to ensure design intent is maintained across desktop and mobile.
• Design product configurators, swatch and material presentations, and modular-layout visualizations to aid customer understanding and customization.
• Utilize analytics, heatmaps, and A/B test results to iterate on page design, treating conversion data as design feedback.
• Ensure all digital experiences meet WCAG 2.1 AA accessibility standards and AODA requirements.
• Produce and manage all digital content for product launches, promotional events, and campaigns (email, social media, display, video cutdowns, site banners), designing with AI-era discoverability in mind.
• Plan and manage content production timelines against the brand launch calendar, maintaining project trackers for stakeholder visibility.
• Collaborate with the creative production team on photography and video requirements, including shot lists, styling direction, and lifestyle content.
• Monitor content and campaign performance to inform future creative strategies.
• Own the creative asset packages for onboarding the category on retailer platforms (Costco, Lowe’s, Home Depot, Wayfair, Amazon), adapting assets to each retailer's specifications.
• Design enhanced content (A+ content, below-the-fold modules, comparison charts, rich media) within platform constraints.
• Build reusable asset templates per retailer for efficient onboarding of new SKUs, colorways, and configurations.
• Partner with e-commerce and sales teams on syndication timelines, asset submission, and retailer feedback, maintaining per-retailer spec references.
• Audit live retailer listings periodically for image quality, accuracy, and brand consistency, and refresh assets as needed.
• Apply AI-assisted design and production workflows using generative and AI-assisted tools for concepting, image extension, retouching, versioning, and resizing, with human judgment as the final quality gate.
• Build repeatable, template-driven production systems to handle high-volume asset needs efficiently.
• Maintain clear standards for the acceptable use of AI-generated imagery to protect product accuracy and brand integrity.
• Stay current on AI design tooling and evaluate new capabilities for production needs.
• Design offline and physical brand assets, including print collateral (swatch kits, sample packaging, lookbooks, guides, inserts), signage, environmental graphics, and assets for brand activations and events.
• Prepare production-ready print files and manage proofing and quality control with print vendors.
• Source and evaluate print and fabrication vendors, balancing quality, cost, and timelines.
• Ensure visual consistency between digital and physical touchpoints.
• Provide leadership and stakeholder alignment by acting as the design authority, guiding freelance and internal design support.
• Evaluate, brief, and manage freelance designers and production partners.
• Report project status, milestones, and risks regularly.
• Back design decisions with research and present findings clearly to stakeholders.
• Collaborate cross-functionally with Sales, growth, product development, and retail partners.
• Work with the Product Development team to build product line knowledge.
• Serve as the centralized custodian of creative assets by establishing and maintaining a systematic repository with proper categorization, tagging, and metadata.
• Implement digital asset management practices for efficient search, retrieval, and version control.
• Conduct periodic audits of the asset library for completeness, relevance, and quality.

Benefits

• Salary and bonus is based on experience and highly competitive for the right candidate.
• Benefits package.
• An opportunity within a growing, fast-paced company, well established in its industry.
• Fun! We celebrate successes and hold special events to build strong teams.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree