Design Lead, Consumer
About The Position
We’re looking for a founding Product Design Lead to help build and scale Maven’s direct-to-consumer healthcare experiences. This role sits at the intersection of consumer growth, healthcare access, product craft, AI-native ways of working, and trust-sensitive design. It is a hands-on player-coach role with formal line management responsibility. You’ll lead a small team of senior Product Design/UXR practitioners while also owning high-priority product design work yourself. You’ll report to the General Manager, Consumer and partner closely with Product, Engineering, Growth, Data, Clinical, Legal, Operations, and Support teams. You will help Maven compete in a fast-moving and highly competitive consumer healthcare market while staying true to what makes Maven different: connected, clinically responsible, whole-person care for women. You will be designing for users who are actively comparing options, making decisions quickly, weighing affordability, navigating uncertainty, and deciding whether they trust Maven enough to start and continue care. The work will span both 0→1 product development and continuous optimization of live consumer journeys. You’ll help define new journeys, shape concepts, prototype, and bring new consumer healthcare offerings to market, while also improving existing funnels, onboarding, eligibility, pricing, payment, prescription, activation, retention, and cross-sell experiences through research, experimentation, data, and design craft.
Requirements
- 7+ years of product design experience, including complex consumer product journeys and 0→1 product growth.
- Experience formally managing or leading design teams.
- Strong hands-on product design craft across UX, prototyping, visual design, mobile apps, and responsive web.
- A portfolio showing D2C product design leadership, systems thinking, data-driven decision-making, high-quality execution, and measurable product impact.
- Experience designing products where trust, comprehension, eligibility, pricing, access, personal data, or complex decision-making play a central role.
- Experience with growth, onboarding, conversion, activation, retention, cross-sell, monetization, or lifecycle journeys, informed by research, data and experimentation.
- A strong AI-native workflow and informed opinions on how AI can improve design quality, team capacity, and business value.
Nice To Haves
- Experience in healthcare, women’s health, telehealth, digital health, insurance, fintech, marketplaces, consumer subscriptions, or another regulated or trust-sensitive domain.
- Experience designing products involving insurance, benefits, prescriptions, clinical eligibility, payments, care navigation, or personal health information.
- Experience designing in a competitive direct-to-consumer category where acquisition, conversion, trust, differentiation, and retention all matter.
Responsibilities
- Lead a small team of senior Product Design/UXR practitioners.
- Own high-priority product design work yourself.
- Define new journeys, shape concepts, and prototype new consumer healthcare offerings.
- Bring new consumer healthcare offerings to market.
- Improve existing funnels, onboarding, eligibility, pricing, payment, prescription, activation, retention, and cross-sell experiences through research, experimentation, data, and design craft.
Benefits
- Employer-covered health, dental, and insurance plan options
- Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics.
- Whole-self care through wellness partnerships
- Hybrid work, in office meals, and work together days
- 16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+)
- Annual professional development stipend and access to a personal career coach through Maven for Mavens
- 401K matching for US-based employees, with immediate vesting
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
