Design Engineer, Editorial

Salesforce•Indianapolis, IN

18d•Hybrid

About The Position

Salesforce is seeking a hybrid Design Engineer to shape the visual direction of their blog and editorial content and build production-ready pages. This role will evolve Salesforce-brand storytelling on the web by designing modern, editorial web experiences and bringing them to life using AI-assisted tools and lightweight front-end techniques. The goal is to transform the blog into a dynamic, high-value destination and change how content is created and scaled across the team. The ideal candidate possesses strong visual design skills, a builder's instinct, and enthusiasm for using AI to accelerate workflows, experiment with new working methods, and build self-service tools for content creators.

Requirements

7 years of experience in digital, web, or product design, with a focus on content or editorial experiences.
Strong portfolio demonstrating work with landing pages, editorial design, and content-rich experiences.
Familiarity with or interest in AI-assisted design tools.
Familiarity with prototyping or interactive design workflows.
Familiarity with design-to-code or lightweight front-end approaches.
Curiosity and willingness to experiment with lightweight front-end techniques.
Proficiency in tools such as Figma, Figma Make, Adobe Creative Suite, Builder.io, Claude Code.
Ability to translate complex ideas into clear visual storytelling.
Strong collaboration skills across content, marketing, and engineering teams.

Responsibilities

Lead the visual direction for blog and editorial content, establishing the look, feel, and editorial intent behind feature stories, series, guides, and playbooks.
Create original illustrations and visual concepts that differentiate Salesforce editorial & web content and bring complex ideas to life.
Design with purpose, focusing on typography, hierarchy, interactivity, pacing, and whitespace to build credibility and engage readers in long-form content.
Interpret long-form editorial content to identify visual narratives, key concepts, and moments deserving visual emphasis.
Art direct photography, illustration styles, and image treatments to set the tone for each piece and maintain reader engagement.
Develop new content formats such as scrollytelling, data visualization, and interactive narratives to elevate the blog.
Leverage AI tools to generate and iterate on design concepts, create layout variations, and reduce manual work.
Ensure the editorial experience is coherent with the broader Salesforce brand and web presence.
Translate abstract or technical concepts into clear, engaging visual narratives.
Bring designs to life using AI-assisted tools and lightweight front-end techniques, reducing engineering dependency for editorial pages.
Rapidly prototype and A/B test ideas using design-to-code workflows (Figma Make, Builder.io, Claude Code).
Ship production-ready editorial pages directly from design.
Create and maintain a living design system of editorial templates and reusable components.
Design self-service tools to enable content teams to create high-quality, on-brand designs independently.
Serve as the visual steward of the blog and editorial experience, ensuring quality, consistency, and brand alignment.
Explore AI-assisted approaches for auto-generating layouts and applying design patterns at scale.
Contribute to evolving ways of working to make design-to-code builds faster and more iterative.
Identify opportunities where AI can scale design output and speed without sacrificing quality.
Partner with content operations to simplify and embed design tools in the workflow.