Design Director, Resilient & Laminate

Shaw•Dalton, GA

About The Position

Shaw Industries Group, Inc. is a leader in flooring and other surface solutions designed for residential housing, commercial spaces and outdoor environments. Leveraging strengths in design, innovation and operational excellence, the company takes a people-centered, customer-focused, and growth-minded approach to meet diverse market needs. It creates differentiated customer experiences through its expansive portfolio of brands: Anderson Tuftex, COREtec, Shaw Floors, Patcraft, Philadelphia Commercial, Shaw Contract, Shaw Sports Turf, Shawgrass, Southwest Greens, Watershed Geo and more. Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway, Inc. with more than $5 billion in annual sales and approximately 18,000 associates worldwide. The Design Director, Resilient & Laminate is responsible for leading the design strategy, portfolio development, and creative direction for Shaw's resilient and laminate categories across residential brands and channels. This role drives product differentiation, channel growth, and speed-to-market by translating consumer insights into commercially successful collections and product platforms. The role works in close partnership with the Design Studio to accelerate innovation, develop regional and channel-focused solutions, and maintain a pipeline of market-ready concepts that create competitive advantage.

Requirements

Proven experience in design leadership, preferably in the hard surface flooring, soft surface flooring, or tile industry
Strong portfolio showcasing a track record of successful product design and team leadership
Excellent collaborative skills to work with cross-functional teams and stakeholders
Bachelor’s degree in Interior Design, Fine Arts, Textile Design, or related field; advanced degree or specialized design certifications desirable
5+ Years product design experience
Bachelor’s degree in Interior Design, Fine Arts, Textile Design, or related field; advanced degree or specialized design certifications desirable
AVA CAD/CAM skills are desired, but not required
Experience with brand strategy is preferred and will be an important part of the position
Exceptional communication and presentation skills with the ability to work globally
Innate aesthetic sense and intuitive understanding of color and design principles

Nice To Haves

Advanced degree or specialized design certifications desirable
AVA CAD/CAM skills are desired, but not required
Experience with brand strategy is preferred and will be an important part of the position

Responsibilities

Own the long-term design vision and strategy for the Residential Resilient & Laminate categories.
Develop category roadmaps that align with consumer trends, business objectives, and growth opportunities.
Monitor emerging trends, competitive activity, and consumer preferences to identify future opportunities and innovation spaces.
Balance consumer insights, market trends, channel needs, regional preferences, sourcing capabilities, and business objectives to create products that win in the marketplace.
Responsible for eloquent execution of New Product Development and New Product Introduction initiatives and Design KPIs.
Own the design differentiation strategy across all assigned brands, ensuring each brand has a distinct design point of view, target consumer, and role within the portfolio.
Create clear separation between brands by avoiding duplicate visuals, color stories, collection concepts, and product positioning.
Partner with Product and Brand teams to ensure every collection has a compelling design story and a clear reason for customers to choose it.
Participate in customer visits, dealer councils, Voice of Customer reviews, and market research activities.
Translate customer insights into actionable product and design strategies.
Stay closely connected to competitive activity, emerging trends, and evolving consumer preferences.
Develop a deep understanding of channel-specific and regional design preferences, including Retail, Builder/Multifamily, and Home Center.
Understand how consumer preferences, competitive landscapes, price points, and aesthetics vary across geographies and channels.
Apply channel and regional insights to create products and collections that are relevant to specific customers, markets, and growth opportunities.
Collaborate closely with Product, Marketing, Sales, Innovation, Manufacturing, and Sourcing teams to develop successful product strategies and launches.
Build strong relationships across the organization and actively seek input from key stakeholders throughout the design and development process.
Serve as the design leader for the category, aligning teams around a shared product vision and helping drive business growth through design.
Collaborate with the Design Studio to prioritize future design development, Voice of Customer testing, and regional assortment strategies that support category growth objectives.
Lead, coach, and develop category collection designers.
Foster a culture of innovation, collaboration, consumer-focused thinking, and continuous learning.
Build organizational capability and future design talent.