Design Director, Brand and Creative Systems

Intel•Hillsboro, CA

1d•Hybrid

About The Position

Intel's Brand and Creative team, within the Global Marketing and Communications Group, is seeking a Design leader to own and operationalize the company's foundational visual language and product branding system. This role bridges brand strategy, product design, and creative execution, using AI as a core capability to scale output, accelerate iteration, and elevate consistency across the entire portfolio. The Design Director will architect, govern, and scale the foundational visual identity and design systems that unify how Intel shows up across every touchpoint. This leader represents a new breed of creative: equal parts systems thinker, hands-on design practitioner, and AI-native operator who treats generative AI as a creative medium for accelerating iteration, increasing consistency, and expanding what brand systems can do. They will connect design tooling, AI-assisted workflows, and governance so the visual system can be adapted and deployed more purposefully across the portfolio.

Requirements

Bachelor's degree in design, visual communication, fine arts or related discipline
9+ years of experience in brand design, product design, identity systems, or creative leadership, including experience within a global or enterprise-scale organization
Demonstrated track record architecting and scaling global enterprise design systems that span both product and brand touchpoints
Hands-on experience using generative AI and automation tools in a production design workflow, such as Figma AI, Adobe Firefly, or custom GPT workflows
Candidates should be prepared to share a portfolio link at time of interview demonstrating systems thinking, brand strategy, AI-augmented workflows, and multi-channel design execution, with examples of how design systems scaled across teams, products, or markets

Nice To Haves

Master's degree in design, or a related field
5+ years managing large, distributed creative or design teams with proven talent development, including training teams on workflows and design languages
Experience building or scaling an AI-native creative production system, including prompt/reference standards, asset management, and QA processes
Experience with design systems tools (e.g., Figma component libraries, variants, APIs) integrated with assisted automation
Experience navigating brand architecture challenges, including product portfolio expansion or Mergers and Acquisitions -related brand integration
Familiarity with agentic AI, retrieval-based systems, or machine-readable design frameworks that connect brand expression across platforms and channels

Responsibilities

Own the development, governance, and evolution of the company's foundational visual language, including typography, color, iconography, motion, layout, and design systems
Architect comprehensive, scalable brand and product design systems, embedding AI-assisted creation, intelligent adaptation, automation, and governance into how those systems are built, maintained, and adopted
Define and operationalize foundational product branding requirements across the full portfolio, spanning hardware, software, and solutions offerings
Design and implement AI-native workflows for identity, template, and asset generation, including render generation, design-to-code automation, and AI-powered content adaptation
Evaluate, adopt, and govern AI tools that enhance how design teams create, iterate, and deliver
Oversee brand centers, design language libraries, and experience guides as living, AI-enabled platforms that teams can query, apply, and extend independently
Build reusable AI-driven templates, playbooks, and automations so teams across the company can scale foundational brand work without rebuilding systems from scratch
Partner with executive leadership, product and partner marketing, and brand strategy to shape brand architecture decisions