Design Advocate - Architect

Pirros•Los Angeles, CA

11d

About The Position

Pirros is building Intelligence for design production and reshaping how architecture and engineering firms manage design details and project knowledge. Pirros is an AI-powered project hub purpose-built for architects and engineers. Our platform helps AECO professionals - architects, engineers, contractors, and owners - streamline detail management, improve consistency, reduce errors, and accelerate project delivery. We’re building the system of record for design production in a $12T+ industry that has long been underserved by modern software and workflows. The Design Advocate is a senior, highly cross-functional role for an experienced architect who deeply understands how AEC firms actually operate. From project delivery and coordination to content standards and BIM workflows. This person sits at the intersection of Product, Sales, Marketing, and Customer Success, serving as Pirros’ in-house practitioner voice and strategic bridge between Product and GTM teams. Reporting directly to the CEO, the Design Advocate ensures that product innovation translates into customer value, sales enablement, and market credibility. Today, one of Pirros’ biggest opportunities is improving the flow of information between R&D and GTM. Features ship without enough visibility, launches happen without polished enablement, and teams sometimes learn about changes too late. The Design Advocate is the structural fix and is embedded close enough to Product to understand what’s coming, while proactively ensuring Sales, Marketing, and CS are fully prepared before launches happen. This is not a traditional Product role or Marketing role. It is a senior individual contributor position focused on making Product, GTM, and customer-facing teams more aligned, informed, and effective.

Requirements

Practiced architecture at a respected firm and understand what it feels like to deliver projects under real deadlines
Deep familiarity with Revit workflows, content standards, BIM coordination, and detail management challenges
Strong understanding of how architecture firms operate both operationally and commercially, including project delivery, profitability, staffing, scheduling, and interdisciplinary coordination
Exceptional communicator and equally comfortable building a demo, leading a webinar, writing a battlecard, or presenting to executives
Naturally proactive in sharing context and communicating without waiting to be asked
Highly collaborative and comfortable working across Product, Sales, Marketing, and CS without stepping on ownership boundaries
Thrive in ambiguity and excited to help build the bridge process while actively serving as the bridge
Able to hold your own with senior engineers, PMs, architects, executives, and enterprise customers alike

Nice To Haves

AIA license
Experience managing BIM standards, content standards, or detail libraries at a mid-to-large architecture firm
Existing industry presence through speaking engagements, AU/AIA participation, podcasts, or thought leadership
Prior experience working closely with a software company (advisor, beta customer, customer council, or in-house)
Sales enablement tools, CRM systems, demo environments, or analytics tools

Responsibilities

Embed in product discovery and roadmap conversations as Pirros’ in-house AEC practitioner. Pressure-test ideas against real-world workflows, identify adoption risks early, and advocate for what customers actually need
Maintain visibility into upcoming launches and roadmap changes well ahead of broader GTM rollout
Feed customer and field insights directly back into Product discovery. Surface what’s resonating, where users are struggling, and what competitive pressure is emerging
Translate product updates and launches into actionable GTM enablement materials
Own pre-launch readiness checkpoints to ensure no major feature ships without appropriate positioning, enablement, communication, and internal preparedness
Serve as the technical and practitioner counterpart to Marketing by validating technical accuracy and strengthening messaging credibility
Act as a technical resource for Sales. supporting strategic customer conversations, participating in complex demos, and bringing senior architect credibility when needed
Partner with Customer Success to help field advanced workflow and product questions while routing valuable customer feedback back into Product and Engineering
Equip GTM teams proactively with the context and workflow expertise they need before issues arise in active deals
Represent Pirros externally as a practitioner voice through industry events, webinars, podcasts, AIA/Autodesk University participation, and customer roundtables
Deliver AIA-accredited continuing education programs as a high-trust GTM and brand-building channel (assuming licensure requirements are met)
Maintain and disseminate Pirros’ perspective on the evolving AEC landscape