Deputy Press Secretary for Creative Partnerships & Black Media
About The Position
The Deputy Press Secretary for Creative Partnerships & Black Media will serve as a senior operator at the intersection of media, culture, and community, responsible for translating the administration’s priorities into high-impact storytelling across creators, digital platforms, and community-based outlets. This role sits at the intersection of press, partnerships, and culture, leading the execution of creator-facing media strategy while driving engagement with Black media and other key community outlets. It is a strategic and execution-heavy position for someone who can operate like both a press secretary and a creative producer in fast-moving, high-visibility environments.
Requirements
- High School diploma or equivalent required.
- 4+ years of experience in government communications, digital media, political campaigns, or creator partnerships.
- Strong existing relationship with creators, influencers, or digital outlets.
- Deep understanding of TikTok, Instagram, YouTube, and emerging platforms.
- Experience staffing principals and managing high-pressure media environments.
- Strong writing skills across formats (briefings, talking points, pitches).
- Ability to operate both strategically and in rapid execution mode.
Responsibilities
- Lead day-to-day execution of new media press strategy across creators, influencers, and digital-first outlets.
- Translate policy announcements into culturally fluent, platform-native content opportunities.
- Identify and secure high-impact creator and nontraditional media hits (TikTok, YouTube, podcasts, Substack, etc.).
- Build and maintain strong relationships with Black media outlets, journalists, and community voices.
- Develop proactive media strategies to ensure consistent, meaningful engagement with Black audiences.
- Support outreach to broader ethnic and community media, including Spanish-language, South Asian, and other key outlets.
- Build and manage relationships with creators, neighborhood pages, cultural figures, and digital first-outlets.
- Oversee development of creator activations (press conferences, campaign rollouts, cultural moments).
- Partner with talent teams, agents, and managers to secure participation and maximize reach.
- Integrate new media and community press into broader communications strategy, ensuring alignment with traditional media and messaging.
- Draft talking points, briefing materials, and Q&A tailored to creator and community media interviews.
- Staff the Mayor at media opportunities and manage on-the-ground execution.
- Identify moments to insert the Mayor into real-time cultural and political conversations.
- Coordinate quick-turn creator and community media responses to breaking news and narrative shifts.
- Help shape overarching narrative arcs across platforms and audiences.
- Help manage and mentor New Media Press Assistants.
- Oversee workflow, approvals, and execution pipelines for creator and media engagement.
- Build systems for tracking outreach, coverage, and performance.
- Track performance across creator partnerships and media engagement (views, reach, engagement, sentiment).
- Identify high-performing partners and scale ongoing relationships.
- Contribute to reporting and strategic optimization.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
High school or GED
