Deputy Press Secretary, Ethnic and Community Media
About The Position
This role sits at the intersection of press, partnerships, and culture leading execution of creator-facing media strategy while driving engagement with ethnic and constituency media and other key community outlets. It is a strategic and execution-heavy position for someone who can operate like both a press secretary and a creative producer in fast-moving, high-visibility environments. The work is grounded in engaging the communities and cultures that make New York what it is, leading the Mayor’s engagement with digital-first outlets, creators, and micro-creators, while also building deep relationships with ethnic and community media that are too often overlooked in legacy press.
Requirements
- High school diploma or equivalency required.
- 4+ years of experience in government communications, digital media, political campaigns, or creator partnerships.
- Deep online and cultural fluency both nationally and within New York City.
- Strong understanding of ethnic media ecosystems and community-based communications.
- Calm under pressure, fast-moving, and highly organized.
- Strong political instincts paired with strong internet instincts.
- Detail-oriented with the ability to manage multiple priorities simultaneously.
Responsibilities
- Build and maintain strong relationships with ethnic media outlets, journalists, and community voices.
- Develop proactive media strategies to ensure consistent, meaningful engagement with ethnic and community press and other key outlets.
- Build and manage relationships with creators, neighborhood pages, cultural figures, and digital first-outlets.
- Oversee development of creator activations (press conferences, campaign rollouts, cultural moments).
- Partner with talent teams, agents, and managers to secure participation and maximize reach.
- Integrate new media and community press into broader communications strategy, ensuring alignment with traditional media and messaging.
- Draft talking points, briefing materials, and Q&A tailored to creator and community media interviews.
- Staff the Mayor at media opportunities and manage on-the-ground execution.
- Identify moments to insert the Mayor into real-time cultural and political conversations.
- Coordinate quick-turn creator and community media responses to breaking news and narrative shifts.
- Help shape overarching narrative arcs across platforms and audiences.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
High school or GED
