About The Position

The Deputy Communications Director for the Office of Mass Engagement helps connect New Yorkers with one another and with the administration, strengthen neighborhood organizing across the five boroughs, and encourage civic participation. The role is the City Hall point person for agencies in the Office of Mass Engagement’s portfolio, including the Office of Faith-Based Partnerships, the Public Engagement Unit, NYC Service, and the Civic Engagement Commission. The position reports to the Communications Director in the Office of the Mayor. The role develops communications strategies and messaging for community engagement and the office’s work, coordinates with City Hall offices and agencies, and builds narratives that explain the administration’s work through organizing and direct engagement with New Yorkers. It manages a proactive communications calendar and produces written and digital content, while working with the Mayor’s Press Office and digital communications team to generate media coverage and reach New Yorkers across platforms. The ideal candidate is innovative, tenacious, and aligned with the administration’s vision for public engagement campaigns that build New Yorkers’ power and inspire civic participation. Applicants must submit a resume of no more than one page, a relevant writing sample of no more than two pages, and a cover letter.

Requirements

  • At least five years of relevant experience in communications, public affairs, organizing, journalism, campaigns, or a related field.
  • Submit a maximum two-page writing sample on a relevant topic with the application.
  • Submit a one-page resume with the application.
  • Submit a cover letter with the application.

Responsibilities

  • Develop messaging and communications strategies for major community engagements, including parades, celebrations, block parties, and town halls.
  • Coordinate with City Hall offices and agencies to ensure messaging is strategic, consistent, and reflective of administration priorities.
  • Develop a coherent narrative and identify creative opportunities to tell stories about the administration’s work through organizing, direct engagement, and demystifying government.
  • Build and manage a proactive communications calendar for the Commissioner and the Office of Mass Engagement, covering policy rollouts, announcements, organizing campaigns, events, initiatives, and earned media opportunities.
  • Draft remarks, staff talking points, press releases, video scripts, op-eds, social media copy, and other communications materials.
  • Partner with the Mayor’s Press Office to generate proactive media coverage, managing stories from pitching through preparing administration staff and outside partners.
  • Collaborate with the digital communications team to produce affirmative content for New Yorkers across platforms.
  • Serve as the City Hall point person for agencies within the Office of Mass Engagement’s portfolio.
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