External Job Board

Notion•San Francisco, CA

6d•Onsite

About The Position

Notion is seeking a Demand Programs Lead to own the demand programs strategy, calendar, and operating rhythm across priority audiences, segments, and offers. This role involves turning strong product stories, content, customer proof, and market opportunities into integrated programs that can scale across channels and regions. The lead will build a high-velocity testing practice, set a high bar for creative and execution, learn quickly, and put more weight behind what works. This position will serve as the global point person for paid digital demand strategy, defining audiences, offers, creative, programs, and goals, and partnering closely with Performance Marketing on execution and optimization. The role also includes leading digital demand across webinars, email, web, review sites, nurture, and new formats, creating new programs where the strategy calls for them. Collaboration with Marketing Ops and RevOps is key for building a trusted global approach to marketing ROI, attribution, forecasting, MQA/MQL methodology, and campaign reporting. The Demand Programs Lead will work closely with Enterprise Product Marketing on audience, offer, and campaign strategy, and with Field Marketing & Events on coordinated execution. Additionally, they will help build muscle in account-based marketing and partner marketing, and serve as a trusted partner to Sales and executive leadership, bringing a clear point of view, making numbers legible, and advocating for impact. Finally, the role involves hiring, coaching, and leading a strong team across demand programs and digital demand.

Requirements

A track record of building and scaling B2B demand programs that create qualified pipeline.
Strong judgment and taste. You can point to specific programs that worked because the audience, offer, creative, and execution were sharp.
Deep digital demand experience across paid strategy, email, web, webinars, nurture, and integrated campaigns.
A testing mindset and the operating discipline to turn learnings into repeatable programs, systems, and investment decisions.
Comfort with data. You can work closely with Marketing Ops and RevOps on attribution, reporting, forecasting, and ROI, and translate the numbers into clear action.
Executive presence. You earn trust with Sales and company leaders, hold a strong point of view, and are comfortable making hard calls.
Experience leading and developing strong teams in a fast-moving environment.
Experience operating across regions, or genuine curiosity and appetite to build globally.
Comfort with ambiguity. This model is still being written, and you’ll help write it.

Nice To Haves

Experience building account-based marketing programs.
Experience with partner or ecosystem marketing.
Experience working across both product-led and sales-assisted growth motions.

Responsibilities

Own the demand programs strategy, calendar, and operating rhythm across priority audiences, segments, and offers.
Turn strong product stories, content, customer proof, and market opportunities into integrated programs that can scale across channels and regions.
Build a high-velocity testing practice. Set a high bar for creative and execution, learn quickly, and put more weight behind what works.
Serve as the global point person for paid digital demand strategy. Define the audiences, offers, creative, programs, and goals, then partner closely with Performance Marketing on execution and optimization.
Lead digital demand across webinars, email, web, review sites, nurture, and new formats, creating new programs where the strategy calls for them.
Partner with Marketing Ops and RevOps to build a trusted global approach to marketing ROI, attribution, forecasting, MQA/MQL methodology, and campaign reporting.
Work closely with Enterprise Product Marketing on audience, offer, and campaign strategy, and with Field Marketing & Events on coordinated execution.
Help build our muscle in account-based marketing and partner marketing as those motions develop.
Be a trusted partner to Sales and executive leadership. Bring a clear point of view, make the numbers legible, and advocate for what will have the most impact.
Hire, coach, and lead a strong team across demand programs and digital demand.