Demand Marketing Intern

Trimble Inc. • Princeton, NJ

33d • $20 - $27 • Onsite

About The Position

Ready to turn data into demand for a global leader in transportation & logistics technology? Join Trimble’s T&L team this summer to gain hands-on experience in the high-growth field of Account-Based Marketing (ABM). You will bridge the gap between complex data analysis and targeted marketing execution, helping to map the buyer’s journey for the network that moves the world’s freight. About Us: Trimble is a global technology company that connects the physical and digital worlds, transforming the ways work gets done. With relentless innovation in precise positioning, modeling and data analytics, Trimble enables essential industries including construction, geospatial and transportation. In the Transportation & Logistics segment, our solutions make it safer, simpler and more efficient to move freight—bringing together a global network of shippers, carriers, brokers and 3PLs. What Makes This Role Great: This isn't your average marketing internship; you will be at the intersection of data science and B2B strategy. You’ll have the unique opportunity to analyze real-world buying intent signals and help define our Ideal Customer Profile (ICP), giving you a front-row seat to how multi-million dollar deals are influenced through precision marketing.

Requirements

• Currently pursuing a Bachelor’s or Master’s degree in Marketing, Business, Data Science, or Analytics.
• Basic proficiency in data manipulation tools such as Microsoft Excel or Google Sheets.
• Strong communication skills with a keen eye for detail and organizational excellence.
• A foundational understanding of marketing concepts like lead generation and funnel stages.

Nice To Haves

• Familiarity with CRM platforms (Salesforce) or Marketing Automation tools (Marketo, HubSpot).
• Knowledge of ABM-specific technologies like Demandbase or Terminus.

Responsibilities

• Analyze & Segment: Leverage CRM data and buying intent signals to define our target audiences and build high-priority Account-Based Marketing (ABM) lists.
• Map the Journey: Collaborate with Content teams to visualize and document the buyer’s journey, ensuring our marketing touchpoints align with customer needs.
• Optimize Performance: Contribute to reporting on campaign performance, providing actionable insights on how to improve audience targeting and engagement.
• Drive Alignment: Participate in cross-functional strategy meetings with Sales and Product teams to ensure a unified approach to our go-to-market execution.

Benefits

• Trimble offers comprehensive core benefits that include Medical, Dental, Vision, Life, Disability, Time off plans and retirement plans.
• Most of our businesses also offer tax savings plans for health, dependent care and commuter expenses as well as Paid Parental Leave and Employee Stock Purchase Plan.

What This Job Offers

• Career Level: Intern