Demand Generation Specialist
About The Position
mabl is looking for a data-driven, execution-oriented Demand Generation Specialist to own and optimize our inbound demand generation strategy. You will be the primary partner for our inside sales teams, ensuring that every hand-raiser, webinar attendee, and event lead is captured, nurtured, and converted into high-quality pipeline—building and maintaining the high-velocity side of our revenue engine. You’ll support our outbound marketing efforts through a range of tactics, including field events, email, direct mail, tradeshows, webinars, and more.
Requirements
- You have 2+ years of hands-on experience in Demand Gen or Field Marketing (ideally in B2B SaaS).
- You are comfortable "under the hood" of marketing automation. You know how to build a program, track a lead, and pull a report, ideally within Salesforce and Marketo.
- You enjoy partnering with sales. You understand their world and are passionate about giving them the tools and leads they need to hit their quota.
- You can manage a 3rd-party trade show booth, a webinar launch, and an email nurture update simultaneously without breaking a sweat.
- You don't just report numbers; you look for the "why" behind the data.
- You work well in a self-driven environment with many team members being remote from your location
- Some travel is required to support in-person events and tradeshows.
Responsibilities
- Optimize the Inbound Funnel: Partner regularly with sales to monitor lead quality, improve follow-up, and gather feedback on campaign effectiveness.
- Execute High-Impact Programs: Own the end-to-end logistics for mabl-hosted events, 3rd-party tradeshows, from venue sourcing to post-show attribution.
- Digital Program Management: Lead the execution of our webinar program and digital events. You’ll build the campaigns in Marketo, coordinate with speakers, and own the promotion strategy.
- Nurture & Database Health: Manage and optimize mabl’s automated email nurture streams. You’ll ensure we are sending the right message to the right person at the right time based on their behavior.
- Performance Reporting: Collaborate with RevOps to socialize ROI for every event and digital program. You’ll use data to decide which programs to scale and which to cut.
- Experimentation: Run A/B tests on landing pages, ad copy, and email subject lines to constantly move the needle on conversion rates.
Benefits
- We embrace hybrid and remote work across the US and around the world!
- We have 80+ mablers spread across the world in 4 countries, 3 continents, and about 18 states.
- Teams get together annually to foster lasting personal relationships and we encourage mablers to visit our Boston office when possible.
- Our Diversity, Equity, and Inclusion committee drives budgeted initiatives across all facets of the company, including recruiting, onboarding, education, and celebrations.
- We’ve won a number of awards for our work and culture, including being named to BuiltIn’s Best Places to Work in Boston five times, Boston Globe’s Top Places to Work for DEI, and Business Intelligence’s Excellence in Customer Service Award.
- We invest significantly in benefits and perks, including generous parental leave, rich health benefits, and employee wellness and collaboration perks.
- We value our employees and show our appreciation through rewards and recognition programs, such as our mabl Kudos program and annual Founders Award!
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
11-50 employees
