Demand Generation Specialist (ABM)
About The Position
Want to rapidly grow your career as a software account-based marketing (ABM) professional while helping accelerate the digital transformation of the oil and gas industry with a leading private-equity-backed SaaS leader? Who we are: Technical Toolboxes is a leading software platform for the midstream industry. Founded in 1996, it serves more than 600 leading operators, utility companies, and service providers globally today with critical engineering assessment solutions across the pipeline and tank inspection lifecycle. Technical Toolboxes helps customers meet industry challenges by reducing risk, maintaining compliance, and standardizing internal processes through digital transformation. Technical Toolboxes is the technology partner of the Pipeline Research Council International (PRCI). As of July 2025, Technical Toolboxes is backed by Bessemer Venture Partners and their private equity group, BVP Forge. BVP Forge is a $780M fund paired with the $18B+ Bessemer platform that has backed industry-defining businesses such as LinkedIn, Shopify, and Procore Who you are: We are looking for a strategic, results-oriented Account Based Marketing (ABM) Specialist to design and execute high-touch, personalized campaigns targeting our most valuable midstream accounts. You aren't just looking for leads; you are looking for entry points into specific organizations. You will be the "strategic partner" to our sales team, working shoulder-to- shoulder to break into new logos and expand our footprint within existing Tier-1 operators.
Requirements
- 2–4 years of marketing experience, with at least 1–2 years specifically focused on Account Based Marketing (ABM) or high-touch B2B enterprise marketing.
- Strategic Mindset: A proven ability to partner with Sales to focus on account penetration and revenue rather than just lead volume.
- Tech Stack Proficiency: Hands-on experience with marketing automation and sales intelligence tools (e.g., HubSpot, Apollo, Gong Engage, or LinkedIn Sales Navigator).
- Creative Execution: Experience creating "personalized" messaging that resonates with technical personas (Engineers, Compliance Officers, Operations Managers).
- Analytical Skills: Ability to report on account-level engagement and influence on the sales cycle.
Nice To Haves
- Industry Knowledge: Experience in SaaS or the Oil & Gas/Energy sector is a major plus.
Responsibilities
- Target Account Strategy: Partner with strategic account executives to create account maps and determine new license, cross-sell, and upsell opportunities through “whitespace” identification in each account
- Orchestrate 1:1 and 1:Few Campaigns: Develop and execute personalized marketing plays—ranging from custom content and targeted digital ads to bespoke executive events—tailored to the specific pain points of our key accounts. We want multiple account webinars each week and ~20 in-person account events per year.
- Multi-Channel Execution: Use a mix of high-touch tactics (direct mail, LinkedIn account- based advertising, webinars, and field events) to build deep relationships with engineering and compliance stakeholders.
- Full-Cycle Analytics: Move beyond "lead" metrics to track account health, engagement scores, and pipeline velocity within our most critical market segments.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
1-10 employees
