Demand Generation Specialist, Account-Based Marketing

Cambium Learning Group

2d • Remote

About The Position

The Demand Generation Specialist, Account-Based Marketing (ABM) role is an engaged program management role perfect for a marketer who has some demand generation experience, but is ready to take their career to the next level. They will help to build and execute on our account-based experience (ABX) strategy, working closely with National and Regional program managers, sales, and customer success. At Lexia, we believe literacy is a fundamental human right — and for over 40 years, we’ve pioneered science of reading-based solutions that help more learners read, write, and speak with confidence. This role will directly bring these solutions to market through launching 1:1 ABX programs designed to engage and influence key decision-makers across our highest value K-12 school districts. This is a unique opportunity for a marketer who thrives in a cross-functional environment and is ready to both build and launch their own marketing programs—utilizing email, advertising, virtual events and webinars, in-person events, direct mail, and more.

Requirements

• 3-5 years of B2B marketing experience, ideally focused on demand generation, growth marketing, or ABM
• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience required)
• Familiarity with Salesforce and marketing automation platforms, such as Eloqua
• Demonstrated experience collaborating and communicating with sales teams
• Calm under pressure, with the ability to juggle managing programs across a few strategic accounts at the same time
• Data mindset and experience using data to measure and optimize marketing impact

Nice To Haves

• Bonus points for experience working in or marketing to the K-12 education sector

Responsibilities

• Program Strategy
• Deeply research your assigned school districts, gathering insights from sales, customer success, internal data sources, and external research
• Partner with other internal marketing teams, such as Email & Digital Marketing Services and Campaign Strategy & Management to understand account funnel progression, target personas, state messaging nuances, and content available for program usage
• Participate in the editorial calendar process, surfacing needs for future content that can be used in programs for target districts
• Develop unique messaging for programs, ensuring that all marketing copy speaks directly to the unique needs of administrators at target districts
• Complete strategy briefs for programs and lead program kick-off conversations with cross-functional working groups
• Maintain tight alignment with sales and customer success teams, participating in regular target district planning and review meetings
• Program Execution
• Conceptualize, draft, and build email drip and nurture programs that engage target districts with relevant content based on their current buying stages
• Assist with advertising program development, including copywriting and image sourcing, for paid social and display programs
• Partner with Events team members to turn program strategy into a reality, advising on district nuances to ensure highly targeted event experiences
• Act as the primary marketing contact for sales and customer success teams, assisting with custom pitch deck creation, prospecting cadence creation, and lead follow-up templates
• Measurement & Optimization
• Partner with Revenue Operations and Data & Analytics to establish KPIs, measure program success, and track account funnel progression over time
• Use data and insights from Salesforce, Eloqua, Tableau, and ABM technology to track engagement and optimize program effectiveness
• Complete post-mortem decks to inform stakeholders of the success and learnings of marketing programs

Benefits

• Our Remote First approach gives employees the flexibility and trust they need to effectively balance work with life.
• It creates a culture in which all employees are valued and where success is measured in results.
• It allows us to work collaboratively, inclusively and for greater positive impact, regardless of our individual locations.
• As part of our Remote-First benefits, Cambium offers reimbursement to help cover the cost of setting up your home or remote office.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level