Demand Generation Marketing Manager

IDC Research Inc.•Remote,

17d•CA$100,000 - CA$115,000•Remote

About The Position

IDC is seeking a results-driven Demand Generation Marketing Manager to lead integrated demand generation across North America. This role is responsible for building and executing full-funnel marketing strategies that drive qualified pipeline and measurable revenue impact for IDC’s solution portfolio. Operating within a performance-driven, high-accountability culture, this role plays a key part in accelerating growth. We are looking for a high-energy marketer with a strong ownership mentality—someone who takes initiative, drives results, and brings B2B expertise in buyer journey strategy, demand generation, and multi-channel campaign execution. This is an individual contributor role, reporting to the Sr Director, Performance Marketing, located in Canada.

Requirements

Bachelor’s degree in Marketing, Business, or related field; advanced degree a plus.
5+ years of B2B marketing experience with experience in integrated demand generation and full-funnel campaign strategy.
Strong track record of driving pipeline growth, executing multi-channel campaigns, in a complex, multi-touch sales environment.
Proven ability to build and execute end-to-end full-funnel campaigns from the ground up — from strategy, messaging, and campaign planning through to email creation, asset production, webinar planning, and nurture building. This is a role where you will be hands-on across every layer of the process, owning and executing the full picture from start to finish, not just one piece of it.
Strong understanding of audience segmentation, buyer journey mapping, and performance-driven messaging.
Experience building and optimizing paid digital programs across LinkedIn, Google, and other performance channels preferred
Experience working closely with sales teams with strong relationship-building skills.
Analytical, data-driven mindset with the ability to translate insights into decisive action.
Excellent project management and prioritization skills, with the ability to manage multiple high-visibility initiatives simultaneously.
Experience with marketing automation platforms (ie. Marketo) and modern marketing technology platforms (ie. Salesforce, 6sense, Drift) preferred
A proactive, energetic and curious marketer mind-set with a bias toward action and continuous improvement.

Responsibilities

Lead the development and execution of integrated, multi-channel demand generation strategies aligned to revenue goals, driving cohesive messaging and measurable pipeline growth across digital, content, paid, and regional programs.
Own the full campaign lifecycle—from planning through optimization—across email, paid media, content, events, and webinars. Partner with marketing automation and database teams to build high-performing nurture programs that convert engagement into high-quality MQLs and tangible pipeline contribution.
Design and optimize the end-to-end customer journey, aligning messaging and research-driven content to each stage of the funnel to efficiently move prospects from awareness to conversion while driving both quality and volume of MQL creation.
Act as a true revenue partner to sales and SDR teams, ensuring alignment on targeting, follow-up processes, and pipeline goals, with shared accountability for lead quality, conversion, and revenue outcomes.
Drive results through rigorous performance monitoring and in-flight optimization, using data and funnel insights to refine targeting, messaging, and spend allocation while delivering clear, executive-ready reporting on pipeline impact and ROI.
Energize and team members while fostering a culture of accountability and performance. Collaborate cross-functionally with product marketing, field marketing, analysts, sales, content, regional teams, and operations to ensure strategic alignment and maximum market impact.