Demand Generation Marketing Manager, Private Equity
About The Position
Carta is transforming how private capital operates by connecting software, services, and legal infrastructure for founders, fund managers, and legal teams. As a Demand Generation Manager for the Private Equity Business Unit, you will be responsible for researching, developing, and executing end-to-end campaigns to attract new firms to Carta's private equity and alternative assets products. You will collaborate with Sales, Product, and other Marketing teams to test marketing strategies and achieve quarterly business objectives through coordinated campaigns. This role involves owning 6Sense ABM targeting, lifecycle streams, and SFDC campaign tracking for PE Investor prospects, using performance data to optimize conversion rates. You will also coordinate cross-functionally to identify high-propensity accounts, surface insights, and scale successful growth plays, while helping to identify and execute strategic growth initiatives and tests.
Requirements
- 6+ years of experience in demand gen recommended, preferably in B2B SaaS, fintech, or financial services.
- Experience with 6Sense, Marketo, and Salesforce is a strong plus.
- Pipeline-obsessed: ability to build and run multi-channel demand gen programs with a direct line to pipeline, connecting campaign activity to opportunities, closed-won business, and marketing-sourced pipe, and using data to make better decisions.
- Campaign architect and operator: comfortable writing an ABM strategy and managing the email build behind it, bringing both strategic thinking and hands-on execution.
- Cross-functional collaboration: ability to work naturally across Sales, Business Development, Operations, and all aspects of the marketing org to align on messaging, coordinate timelines, and drive shared outcomes.
- Creative and analytical: ability to bring a marketer's instinct for what will resonate with a PE audience, a seller's understanding of what moves deals forward, and an operator's discipline for diving into numbers to influence marketing decisions.
- ABM-native: understanding of how to build target account lists, structure intent-based plays, and sequence multi-channel campaigns.
- Experience with 6Sense is a strong plus.
Nice To Haves
- Financial services or industry experience.
- Understanding of how private capital markets operate and ability to build campaigns that account for that reality.
Responsibilities
- Research, develop, and execute end-to-end campaigns to drive net-new firms to our private equity and alternative assets products
- Collaborate with Sales, Product, and all parts of Marketing to test marketing strategies and drive quarterly business objectives through coordinated campaigns
- Own 6Sense ABM targeting, lifecycle streams, and SFDC campaign tracking for PE Investor prospects, using performance data to iterate and improve conversion at every stage
- Coordinate cross-functionally with Sales, Customer Success, BD, and Product to identify the highest-propensity accounts, surface key insights, and scale what's working into repeatable growth plays
- Help identify, drive, and execute on strategic growth initiatives and tests as we experiment and learn which levers are key growth opportunities for Carta
Benefits
- Market competitive salary
- Equity for all full-time roles
- Exceptional benefits
- Commissions plans (for applicable roles)
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
