About The Position

Since 2018, the company has been on a mission to help organizations navigate the complex world of HR and recruiting tech. We are a fast-growing marketplace that provides in-depth reviews and buyer guides to help leaders find the right tools. We are looking for a creative, data-driven Demand Generation Manager with "heavy chops" in paid media. This isn’t just about managing budgets; it’s about making an outsized impact on our growth. You will own the strategy and execution of campaigns that help thousands of businesses find the software they need to thrive.

Requirements

  • The Experience: 4–7 years in Demand Gen or Growth, specifically within the U.S. B2B SaaS ecosystem.
  • The Track Record: You have a history of long-term commitment at your previous roles. We value stability and people who stay to see the long-term results of their work.
  • The "Math" Person: You have a native fluency in conversion math and ROAS. You don't just report numbers; you understand the "why" behind them.
  • Technical Stack: Deep experience with HubSpot (CRM & Automation), SEM platforms, Paid Social, and Excel.
  • Remote Pro: You excel in an asynchronous environment. You are a clear, proactive communicator who doesn't need micromanaging.
  • Creative Empathy: You can put yourself in the shoes of an HR Director and build landing pages that actually solve their problems.

Nice To Haves

  • Experience with intent data (6sense, ZoomInfo, etc.) is a huge plus.

Responsibilities

  • Multi-Channel Ownership: Develop and scale demand campaigns for the North American market across Paid Search (Google/Bing), LinkedIn, Meta, and niche Newsletters.
  • Outbound & Intent: Build and manage outbound email engines leveraging intent data sources to catch buyers when they are most active.
  • The Hub of HubSpot: Own marketing automation within HubSpot Enterprise. You’ll ensure leads flow perfectly into the right workflows, sequences, and SDR hands.
  • Budget & Forecasting: Create and manage demand gen budgets. You aren't just spending; you’re forecasting revenue and scaling what works.
  • Full-Funnel Analytics: Live in the data. Track MQLs, SQLs, and Cost/MQL. Use Excel and BI tools to find trends that others miss.
  • Conversion Optimization: Partner with the team to A/B test landing pages and ad copy, applying a mix of empathy and data to improve the user journey.
  • Experimentation: Constantly identify and test new channels. We have an entrepreneurial culture—if you have a hypothesis, we want you to test it.
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