Demand Generation Manager

Breezeway

6h • Remote

About The Position

Breezeway’s award-winning property operations and experience platform helps coordinate, communicate, and verify detailed work at properties. Powering over 55M property care tasks, Breezeway helps thousands of short-term rental managers and hospitality operators increase operational efficiency and boost service revenue while eliminating manual work and elevating the experience at each property.
Breezeway is hiring for a Demand Generation Manager to accelerate growth at Breezeway and own demand. We’re seeking someone who is passionate about performance marketing, loves new challenges, and innately curious to learn, test and try new things. You will be responsible for working closely with the marketing, sales, and revenue teams to optimize existing marketing channels and drive the strategy and execution of new channels. The ideal candidate will have experience in B2B SaaS, a love of data, and exceptional analytical and communication skills.
This is a high-impact role reporting to the VP of Marketing, with significant potential to grow.

Requirements

• Bachelor’s degree
• 4+ years of experience in SaaS B2B marketing
• Strong analytical skills and proven ability to use data to optimize campaign performance and identify new opportunities
• Expertise in 2+ growth channels or surface areas (e.g. paid, outbound, SEO, lifecycle, partnerships, ABM), with the ability to delve into new channels
• Strong problem-solving, analytical, and presentation skills
• Strong understanding of marketing automation tools (Hubspot) and newer GTM tools (Clay, etc)
• Able to succeed in a fast-paced, changing, dynamic environment.
• Action-oriented and driven to execute on key objectives.
• Intellectually curious and a continuous learner.
• Adept at cross-functional collaboration.
• Thoughtful, strategic, and comprehensive researcher.
• Strong at problem-solving and data decision making
• Committed to Diversity, Equity, Inclusion, and Belonging (DEIB).

Responsibilities

• Plan, execute, and optimize paid acquisition programs across channels such as LinkedIn and other digital platforms to drive qualified traffic and pipeline growth
• Build and scale our account-based marketing (ABM) motion
• Launch campaigns in new international markets and closely monitor ROI.
• Collect feedback from the field on an ongoing basis to optimize campaigns and iterate upon them.
• Continually optimize for performance with tactics such as landing page testing, funnel optimization, and ad copy testing.
• Report performance and results to senior leadership.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager