Demand Generation Manager

Workato•San Francisco, CA

13h•$100,000 - $130,000

About The Position

Workato transforms technology complexity into business opportunity. As the leader in enterprise orchestration, Workato helps businesses globally streamline operations by connecting data, processes, applications, and experiences. Its AI-powered platform enables teams to navigate complex workflows in real-time, driving efficiency and agility. Trusted by a community of 400,000 global customers, Workato empowers organizations of every size to unlock new value and lead in today’s fast-changing world. Learn how Workato helps businesses of all sizes achieve more at workato.com. Why join us? Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company. But, we also believe in balancing productivity with self-care. That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives. If this sounds right up your alley, please submit an application. We look forward to getting to know you! Also, feel free to check out why: Business Insider named us an “enterprise startup to bet your career on” Forbes’ Cloud 100 recognized us as one of the top 100 private cloud companies in the world Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America Quartz ranked us the #1 best company for remote workers

Requirements

2–4 years of experience in B2B marketing, demand generation, or campaign marketing
Hands-on experience with marketing automation platforms (Marketo, HubSpot, Pardot, etc.)
Familiarity with CRM systems like Salesforce
Strong attention to detail and ability to manage multiple tasks at once
Comfort working from established campaign frameworks and processes
Analytical mindset with interest in learning campaign measurement and optimization
Strong written and verbal communication skills

Nice To Haves

Experience in B2B SaaS or technology marketing
Exposure to webinars, virtual events, or field marketing programs
Basic understanding of demand gen metrics and funnel stages
Experience supporting ABM or targeted account campaigns

Responsibilities

Supporting the execution of integrated demand generation campaigns across email, webinars/events, paid media, content, and website
Building and launching campaigns in marketing automation tools (emails, landing pages, forms, nurture programs)
Coordinating campaign timelines, assets, and stakeholders to ensure on-time delivery
Partnering with Product Marketing to apply messaging and positioning to campaign assets
Working with Sales and SDR teams to support campaign follow-up and enablement materials
Tracking and reporting on campaign performance (leads, engagement, MQLs, pipeline contribution)
QA campaigns before launch to ensure accuracy and best practices
Assisting with A/B testing, optimization, and post-campaign analysis
Maintaining campaign documentation, calendars, and reporting dashboards