Demand Generation Manager

Pebble•Fremont, CA

2d•$140,000 - $170,000•Onsite

About The Position

Pebble is a sustainable living startup defining a new way to live, work and explore from anywhere with a 100% electric, hassle-free RV trailer. Built by a team of experts in both automotive and consumer technology, Pebble combines electrification with cutting-edge automotive technology for a travel trailer experience that removes the hassles RV trailer owners have struggled with for decades. At Pebble, we are building out the future of lighter, more flexible living. We see a world where your home can be anywhere you want to take it. Pebble blends the best of what it means to be at home, on the road, and off-grid into something useful and magical. This is a collective effort. Our team is dedicated to making not just products, but a lifestyle that is truly sustainable. If the idea of building out the future sparks your imagination and intersects with your skills, we’d love to meet you. Role Summary Role: Demand Generation Manager Location: Fremont, CA. As Demand Generation Manager, you will own Pebble’s demand engine end-to-end. This is not a channel-specific role; it’s a full-funnel, revenue-oriented position responsible for turning brand momentum into pipeline, orders, and long-term growth. You’ll design and execute integrated campaigns across paid media, email, web, events, and lifecycle programs to ensure every touchpoint moves customers forward. This role is ideal for someone who is equally comfortable with strategy and execution, thrives on experimentation, and measures success in pipeline and revenue impact, not vanity metrics.

Requirements

5–8+ years of experience in demand generation, growth marketing, or performance marketing
Proven track record of driving pipeline and revenue, not just traffic or leads
Strong understanding of full-funnel marketing and attribution in a high-consideration purchase environment
Hands-on experience with paid media, lifecycle marketing, and conversion optimization
Deep comfort with data, able to diagnose performance, model outcomes, and make confident decisions
Experience with CRM and marketing automation platforms (HubSpot, NetSuite, Marketo, etc.)
Highly organized, self-directed, and comfortable operating in a fast-moving startup environment
Clear communicator who can partner effectively with Sales, Finance, Product, and Leadership

Nice To Haves

Bonus points if you’ve worked in DTC, automotive, EVs, hardware, or other complex, high-AOV products.

Responsibilities

Build and execute Pebble’s multi-channel demand generation strategy across the full funnel.
Translate company goals (deposits, orders, deliveries) into quarterly demand targets and campaign plans
Forecast pipeline contribution and continuously optimize toward revenue impact
Plan, launch, and optimize integrated campaigns across: Paid search & paid social Email nurture and lifecycle programs Website and landing page conversion paths Events, trade shows, and experiential activations
Own campaign briefs, calendars, testing plans, and performance reviews
Lead experimentation with new channels, new formats, new offers, with a test-and-learn mindset
Own lead flow, scoring, segmentation, and nurture programs across CRM and marketing automation tools
Partner with Sales to ensure clean handoffs, accurate attribution, and shared definitions of MQL, SQL, and pipeline
Improve conversion rates at every stage, from first touch to order
Define and track KPIs across CAC, conversion rates, pipeline velocity, and ROI
Build dashboards and performance narratives that clearly show what’s working, what’s not, and what to do next
Present insights and recommendations to leadership with clarity and confidence
Work closely with Sales to align on lead quality, follow-up, and feedback loops
Partner with Product Marketing on messaging, launches, and positioning
Collaborate with Creative, Content, and Community teams to ensure campaigns feel distinctly Pebble—not generic performance marketing