Founding Demand Generation Manager

Basis AI•New York, NY

1d•$150,000 - $225,000•Onsite

About The Position

Basis is looking for a founding demand generation manager to build the account-based engine for the accounting firm market. You'll create qualified pipeline and help Basis land and expand across a tight, defined set of high-value firms. You'll own two connected motions: building 1:1 programs for strategic accounts and building 1:few programs that reach the wider accounting firm market with relevance and leverage. Both motions start with deep domain and practice knowledge. The accounting firm market is concentrated, relationship-driven, and built on trust. You'll map buying committees across tax, CAS, and audit, find the signals that show where an account is ready to move, and create programs that give each buyer a reason to act. For priority firms, you'll turn account plans into tailored programs with Sales and BDRs: account research, executive outreach, custom offers, events, direct mail, and deal acceleration. For the broader named-account universe, you'll build campaigns, partner programs, executive experiences, and webinars that speak to shared priorities without flattening the differences between practices and buyers. Events and partnerships are core channels here, so you'll work closely with our Events and Partnerships leads to turn conferences, referrals, and alliances into coordinated account plays. You'll work closely with the Head of Marketing, PMM, Content, Marketing Ops, Sales, BDRs, Partnerships, Events, and Customer Marketing. PMM and Content give you the narrative and assets. You turn them into account engagement, sales conversations, and revenue. This is a high-ownership role for a marketer who wants to work deeply, not broadly. You'll need strong ABM instincts, sharp commercial judgment, and the ability to move between account strategy and hands-on execution.

Requirements

5-8 years in B2B demand generation, account-based marketing, or field marketing, ideally at a high-growth software, AI, fintech, or technical product company
A track record of building 1:1 and 1:few programs that created qualified enterprise pipeline and helped close complex deals
Deep account planning skills across ICP definition, account selection, buying committee mapping, intent signals, and engagement strategy
A history of partnering closely with Sales and BDR teams to prioritize accounts, coordinate outreach, improve follow-up, and accelerate active opportunities
Experience using events, field programs, partnerships, referrals, or alliances as part of an account-based motion
A clear point of view on the operations underneath it all: account stages, engagement signals, measurement, and pipeline feedback loops
Technical aptitude and curiosity. You do not need to come from AI or accounting, but you should learn complex products quickly and market credibly to sophisticated buyers

Nice To Haves

1:1 Account Depth: Examples of where you understood an account deeply enough to create a program that changed the sales conversation
1:Many Leverage: A campaign that reached a defined account set at scale without losing relevance for distinct practices, buyers, or use cases
Pipeline Ownership: Programs that created measurable meetings, qualified opportunities, pipeline, or revenue within a named-account market
Event and Partner Leverage: A history of turning events, alliances, referrals, or customer relationships into coordinated account engagement
Land-and-Expand Experience: Programs that helped a company enter one team or business unit and expand into additional buyers, use cases, or budgets
System That Compounds: Every account plan, campaign, template, and workflow makes the next program faster and stronger

Responsibilities

Build 1:1 programs for our most strategic accounts.
Build 1:few programs that reach the wider accounting firm market with relevance and leverage.
Map buying committees across tax, CAS, and audit.
Find the signals that show where an account is ready to move.
Create programs that give each buyer a reason to act.
Turn account plans into tailored programs with Sales and BDRs for priority firms, including account research, executive outreach, custom offers, events, direct mail, and deal acceleration.
Build campaigns, partner programs, executive experiences, and webinars for the broader named-account universe.
Work closely with Events and Partnerships leads to turn conferences, referrals, and alliances into coordinated account plays.
Work closely with the Head of Marketing, PMM, Content, Marketing Ops, Sales, BDRs, Partnerships, Events, and Customer Marketing.
Turn marketing narratives and assets into account engagement, sales conversations, and revenue.