Demand Generation Manager
About The Position
About Inspectiv At Inspectiv, we secure companies against today’s ruthless adversaries with the best security testing around - ethical hackers plus the software tools needed to succeed. With bug bounties and penetration testing at the core, companies use Inspectiv for their vulnerability discovery and management. We are a well-funded Series A company backed by top-tier investors, building a category-defining platform in security. Our team is remote-first, execution-oriented, and focused on long-term value creation. About the Role We are hiring a Marketing Manager to accelerate marketing in general and demand generation in particular. You will architect and execute a modern, AI-accelerated demand capture engine that increases marketing influence on pipeline and reduces reliance on pure outbound sourcing. This is a high-autonomy, high-upside role reporting to the VP of Marketing. You will operate as an individual contributor and primary growth architect, with a clear path to Director-level scope and expanded budget authority for strong performance. If you are an AI-native marketer who likes to experiment, move fast, and build systems from scratch — this role is designed for you.
Requirements
- Based in the San Francisco Bay Area (hybrid flexibility; 1–2x/week in-person strongly preferred).
- 3–10 years of B2B marketing experience (high-growth SaaS preferred).
- Experience in demand generation, growth marketing, or revenue marketing.
- AI-native mindset: you actively experiment with AI tools to improve velocity and scale.
- Strong analytical thinking — you design tests, measure rigorously, and iterate quickly.
- Highly organized and operationally disciplined.
- Comfortable operating as an individual contributor in a zero-to-one environment.
- Sales-aligned and commercially aware.
- Experience with HubSpot, Salesforce, and performance analytics platforms.
- Willingness to travel quarterly for field events.
Nice To Haves
- Cybersecurity experience is helpful but not required. We care more about speed, rigor, and learning velocity.
Responsibilities
- Build the Demand Engine Design and execute demand capture programs targeting CISOs, VPs of Security, and AppSec leaders in the mid-market.
- Increase marketing-influenced pipeline and reduce the percentage of SDR-sourced deals.
- Develop repeatable campaign frameworks across paid, ABM, SEO, and outbound support.
- Run AI-Accelerated Experimentation Use AI tools to accelerate campaign testing, messaging refinement, and performance analysis.
- Implement AI-assisted persona modeling and ICP refinement in partnership with the VP of Marketing.
- Automate reporting, insights, and performance dashboards to create tight feedback loops.
- Build internal GPT workflows to support marketing operations and sales enablement.
- Launch and scale programmatic SEO initiatives.
- Manage Field Events Plan and coordinate ~20 hosted field events annually in partnership with sales - some virtual, some live (and travel to some of them).
- Drive account targeting, messaging, promotion, and follow-up enablement.
- Measure performance based on pipeline influence, meeting conversion, and deal acceleration — not vanity metrics.
- Optimize the Marketing Stack Leverage HubSpot, Salesforce, Ahrefs, Claude, and other tools to build structured workflows and measurable impact.
- Establish clear KPIs tied to marketing-influenced pipeline.
- Reallocate budget quickly based on performance data.
Benefits
- Opportunity to be a part of the creation of new products poised to revolutionize an industry
- Partner with enthusiastic and talented colleagues and industry leaders who are compelled to do good in the world
- Experienced leadership team and fast growth opportunities
- Generous benefits program offering Health, Vision, Dental, Life Insurance, etc.
- Salary Range: $125,000 - 145,000 + equity. Exact compensation will vary based on skills and experience.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
