Demand Generation Manager

Fabric

2d•$90,000 - $130,000

About The Position

Fabric is looking for a results-driven Demand Generation Manager with a background in digital health to own and execute the campaigns that fuel our enterprise pipeline. You’ll be establishing systems and norms for building our pipeline—working directly with sales leaders, building and optimizing workflows across Salesforce, HubSpot, and AI tools like Clay, and measuring impact across inbound, outbound, events, and more. This role is central to Fabric’s mission: by ensuring our solutions reach the right buyers at the right time, you’ll help us expand our reach to health systems, payers, and employers, enabling better care for patients and providers everywhere. You’ll join a small but highly collaborative Marketing team, reporting directly to the Director of Marketing. This is a fast-moving, high-impact environment where you’ll be trusted to manage programs independently, having end-to-end ownership with visibility and input at the highest levels of our GTM strategy.

Requirements

4–7 years of experience in demand generation or growth marketing for a B2B SaaS company.
Proven success executing multi-channel campaigns (events, outbound, digital, ABM) that drive pipeline.
Hands-on experience running outbound campaigns and partnering with Sales.
Demonstrated ability to optimize inbound channels (paid search, paid social, SEO, website conversion).
Deep understanding of CRM and marketing automation systems (Salesforce experience required, HubSpot preferred) and hands-on experience using AI tools (e.g., Clay, n8n, or similar) to automate GTM workflows.
Analytical and systems-minded, with comfort designing or improving lead enrichment, scoring, and routing automations.
Advanced reporting and analytics skills; comfortable with pipeline metrics and campaign ROI analysis.
Background in healthcare or health technology required.
Excellent organizational skills, attention to detail, and ability to manage multiple programs simultaneously.
Curious, resourceful, and interested in emerging AI and automation tools to improve marketing efficiency and data quality.

Nice To Haves

Experience with ABM platforms and tactics.
Experience using automation to support field or event marketing programs.
Hands-on experience with webinars, virtual events, or digital programs.
Knowledge of SEO and digital content best practices.

Responsibilities

Owning Campaign Execution: Own and execute demand generation campaigns that directly contribute to pipeline creation and sales opportunities.
Targeted Outbound: Lead targeted outbound campaigns in partnership with Sales, including building account lists, designing effective messaging, and executing outreach.
Inbound Optimization: Optimize inbound channels including paid search, paid social, website conversion, and SEO in coordination with the Director of Marketing.
ABM Leadership: Manage account-based marketing programs with Sales to target and engage priority accounts.
Event Leadership: Run events and event-related GTM workflows and campaigns—driving pre-event outreach, lead capture, follow-up sequencing, and reporting in coordination with the broader marketing team.
GTM Automation: Design and optimize automated GTM workflows using tools like Clay and HubSpot to enhance lead routing, scoring, enrichment, and campaign personalization.
Cross-Functional Collaboration: Collaborate with the Content & Communications Manager and Product Marketing Manager to ensure campaigns are fueled with strong messaging, assets, and customer proof points.
Reporting & Optimization: Report on campaign performance, pipeline influence, and ROI, using insights to continually refine strategy.