Demand Generation Manager

Bullhorn

1d • $85,000 - $100,000

About The Position

The Demand Generation Manager will be responsible for designing, building, and executing customer-focused marketing programs that drive whitespace expansion, upsell pipeline, and engagement across our North American customer segments. Partnering closely with sales and marketing stakeholders, this role will generate awareness, create pipeline, and help accelerate deal cycles within the existing customer base. This role requires a customer-obsessed mindset — someone who is passionate about understanding customer needs, behaviors, and outcomes, and who can bring customer success stories to life through integrated, multi-channel campaigns. The Demand Generation Manager will leverage a mix of email marketing, account-based marketing, webinars, virtual roundtables, customer-focused events, paid media, and other demand generation tactics to deliver measurable impact against ambitious sales and marketing goals. The ideal candidate is both strategic and hands-on, with experience partnering closely with complex sales organizations, and a proven ability to translate customer insights and real-world success into compelling messaging that resonates with decision-makers.

Requirements

• A Bachelor’s Degree preferred, ideally in Marketing or Communications
• 3+ years experience in a marketing role (at a B2B SaaS company a plus)
• Experience running account-based marketing programs, email campaigns, and webinar programs
• Excellent written and verbal communication skills with the ability to develop and tell compelling customer stories
• An analytical mindset with experience measuring campaign performance and pipeline contribution
• An exceptional attention to detail, and the ability to handle multiple projects simultaneously within tight deadlines

Responsibilities

• Develop and execute multi-channel demand generation campaigns to drive customer engagement, expansion pipeline, and bookings across existing customer segments in North America
• Support product launches and customer whitespace initiatives, translating new capabilities into clear, compelling value for current customers
• Build targeted, persona- and account-based programs aligned to sales priorities and business objectives
• Partner closely with Sales and Account Management leaders to plan campaigns, align on goals, track performance, and deliver effective sales enablement materials
• Develop compelling customer success stories and activate them consistently across integrated demand generation campaigns
• Collaborate with cross-functional stakeholders to execute customer-focused webinars, user groups, executive roundtables, and events
• Analyze campaign performance and pipeline impact, using insights to optimize programs and improve results over time

Benefits

• Benefits eligibility effective DAY ONE including Medical, Dental, Vision, 401(k), 401(k) Match, and more
• Unlimited Planned Paid Time Off
• Global Mental Health Support
• On-Demand Learning & Development
• Quarterly paid volunteer days
• Lucrative Employee Referral Program (eligible for prior to your first day)
• Company-wide mentor program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level