Demand Generation Manager, Private Equity

Rippling•San Francisco, CA

10d•$122,000 - $152,000•Onsite

About The Position

Rippling is seeking a Demand Generation Manager to join its Channel Marketing Team, focusing on Private Equity (PE) firms. This is a greenfield opportunity to build the marketing engine for PE firms seeking Rippling's platform to standardize operations across their portfolio companies. The role involves translating Rippling's value proposition into a marketing machine that drives awareness, generates pipeline, equips the partnerships team, and fosters long-term advocacy. The Demand Generation Manager will work closely with the PE Partnerships Manager and GTM leadership to shape the long-term PE channel strategy from a marketing perspective. This individual will own the full marketing stack for the channel, including Product Marketing, Demand Generation, Content, ABM, and Field Marketing, operating as a one-person marketing team with autonomy and strategic ownership. The ideal candidate thrives in ambiguity, moves fast, and wants to build something from scratch at a company operating at scale.

Requirements

4+ years of B2B SaaS marketing experience, with demonstrated ability to operate as a senior individual contributor across multiple marketing disciplines.
Track record of building channel, partner, or ecosystem marketing programs from the ground up, ideally in a 0-to-1 or early-stage channel environment.
Full-stack marketing fluency, having personally owned or directly executed across demand gen, product marketing, content, and field marketing.
Strong ABM foundation: experience designing and running account-based programs against a defined set of high-value targets.
Sharp positioning thinker, able to translate complex platform value into crisp, executive-level narratives for financially sophisticated audiences.
Highly collaborative operator, able to influence and align cross-functionally without formal authority, partnering effectively with partnerships, sales, and executive stakeholders.
Analytical instincts: ability to build measurement frameworks, set OKRs, and make decisions from data.
Comfortable with ambiguity and pace: ability to build systems while running programs simultaneously, and thrive when writing the playbook from scratch.

Responsibilities

Own the Private Equity channel marketing strategy, including defining the vision, building the roadmap, and setting the operating plan.
Serve as the primary marketing voice for PE in cross-functional forums, translating channel needs into budget priorities, program plans, and go-to-market motions.
Partner closely with the PE Partnerships Manager and GTM team to align marketing efforts with firm-level engagement strategies and executive-level relationship building.
Lead Product Marketing for the PE channel, defining and developing Rippling's positioning and messaging for the PE audience.
Build the full enablement suite for the PE channel, including pitch decks, briefs, portfolio company value-prop materials, objection-handling guides, and co-marketing materials.
Synthesize win/loss data, partner feedback, and competitive intelligence into sharper narratives.
Own the brand story for the PE segment, articulating why Rippling is the operational platform PE firms should standardize across their portfolios.
Develop a content strategy tailored to the PE journey and create thought leadership content.
Build co-marketing activations with marquee PE firms and develop partner spotlights.
Design and execute integrated demand generation campaigns targeting PE firms.
Own an ABM motion against a prioritized list of high-value firms, coordinating personalized outreach, tailored content, and field touches.
Partner with RevOps to ensure every program is measured against funnel metrics.
Define the channel's physical presence at events, including executive dinners, PE relevant events, industry conferences, LP/GP summits, lunch and learns, and portfolio company forums.
Ensure every program is tied to pipeline and embedded in the team's account strategy.
Build scalable event playbooks that can grow with the channel.
Be the connective tissue between PE channel marketing and the broader GTM organization.
Align with the PE Partnerships Manager, Sales, RevOps, Partner Success, and Solution Consulting across the full partner journey.
Coordinate with channel marketing leaders across to share best practices and unlock cross-sell opportunities.