Demand Generation Manager, Inbound & Digital Programs

Garner Health•New York, NY

4d•$85,000 - $120,000•Hybrid

About The Position

We are seeking a Demand Generation Manager, Inbound & Digital Programs to own and optimize our organic growth engine. You will be the primary driver of our owned channels— web, email, webinars, podcast, and organic social—with a goal of turning engagement into qualified pipeline. You are a multi-disciplinary digital marketer who can create high-converting web pages, build repeatable programs, and ensure that every organic touchpoint is a step toward a sales conversation.

Requirements

Digital Marketing Expertise: 3+ years in B2B demand generation, digital marketing, or growth marketing, with proven success owning and optimizing web, SEO, and email channels to drive pipeline
Modern Tech Stack Proficiency: Hands-on experience with HubSpot, Webflow, and SEO tools (SEMrush/Ahrefs). Expertise with AI (Gemini/Claude), ABM platforms, and GTM automation (Clay) is a significant plus
Full-Funnel Orchestration: A systems-thinking approach to demand gen, understanding how organic channels and automation work together to move prospects from curiosity to qualified opportunity
Analytical Rigor: A data-driven mindset with the ability to translate complex data into actionable growth strategies and optimized conversion paths
Collaborative Agility: Exceptional communication skills and the ability to thrive in fast-paced, high-growth environments through cross-functional alignment
Mission-Driven Focus: A genuine passion for fixing the American healthcare system through data-driven transparency
High-Agency Accountability: A bias for action, operating with intense urgency, a strong sense of ownership, and a commitment to authentic, direct feedback.

Responsibilities

Web & Conversion Ownership: Act as the primary owner of the website. Build and publish new pages, optimize the site for search, and design and test user journeys that lead prospects toward high-value offers
Email & Lifecycle Strategy: Own the execution of our email marketing program. Build and manage nurture tracks designed to educate our prospects and convert them into sales-ready opportunities
Digital Program Execution: Operationalize our flagship content programs. Lead operations, promotion and distribution of webinars and podcasts, ensuring maximum attendance and reach. Own the hand-off process and ensure the sales team is armed with the context needed to execute follow-up
Audience Growth & Engagement: Manage brand social, translating long-form content into engaging, platform-native posts. Ensure a consistent and authoritative brand voice across our organic social channels while maintaining a steady pulse of engagement, leveraging AI tools to scale your efforts
Sales Enablement & Advocacy: Enable the sales organization to become digital-first sellers. Build playbooks for social media advocacy, providing reps with the content and guidance needed to build their own influence and engage with prospects online
Reporting and Analysis: Maintain a rigorous cadence of tracking and reporting across all owned channels. Monitor and optimize channel-specific metrics and report on performance of downstream KPIs and qualified pipeline