Demand Generation Manager, Digital

Motus

2d•$110,000 - $120,000•Remote

About The Position

Motus is seeking a Demand Generation Manager, Digital to own and scale our digital channels as measurable, predictable sources of pipeline. This position reports to the VP of Demand. It is responsible for revenue impact through paid media, organic search, metadata, SEO/AEO, and the website functioning as a conversion engine. This role blends strategy and execution—setting the vision for digital demand while remaining hands-on with optimization, experimentation, and performance management. The Demand Generation Manager, Digital will coordinate closely with Demand Generation, Campaign Operations, Content, and Revenue Operations to ensure digital channels are tightly aligned to pipeline goals and buyer journeys. The ideal candidate is data-driven, growth-minded, and passionate about turning both paid and “organic” channels into reliable pipeline engines.

Requirements

6+ years of B2B digital marketing experience, with a strong focus on demand generation and pipeline growth.
Proven track record of owning and scaling paid digital channels that deliver tangible pipeline growth and revenue impact.
Experience with SEO/AEO, technical optimization, metadata strategy, and organic growth in a B2B environment.
Strong understanding of website optimization, conversion rate optimization (CRO), and digital buyer journeys.
Experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce) and analytics tools.
Data-driven approach capable of analyzing performance, diagnosing issues, and making decisions rooted in metrics.
Experience partnering cross-functionally with Demand Gen, Content, Revenue Operations, and Sales teams.
Strong project management skills demonstrating a capacity to balance strategic planning and hands-on execution.
Excellent communication skills, capable of clearly articulating performance, insights, and recommendations to stakeholders.
Growth-oriented, curious, and experimental by nature, comfortable testing, learning, and iterating quickly.

Nice To Haves

Experience with Asana preferred.

Responsibilities

Own and scale Motus’ digital demand generation strategy, driving measurable pipeline and revenue impact across paid media, organic search (SEO/AEO), and the website.
Manage and optimize paid digital programs (e.g., search, social, display, content syndication, retargeting) with a focus on efficiency, scale, and predictable pipeline contribution.
Lead organic growth efforts, including SEO/AEO strategy in partnership with the content team.
Build the website as a core conversion engine, partnering with Content, Product Marketing, and Campaign Operations, to improve user experience, conversion rates, and buyer journey alignment.
Manage external agencies on strategy and execution of digital programs across channels accountable to pipeline and efficiency targets.
Design and execute ongoing experimentation across channels (A/B testing, landing pages, messaging, offers, funnel optimization) to improve performance and learning velocity.
Partner closely with Demand Generation and Campaign Operations to align digital programs to integrated campaigns, ICPs, and funnel objectives.
Collaborate with Revenue Operations to ensure accurate tracking, attribution, reporting, and performance analysis from first touch through pipeline and revenue.
Monitor, analyze, and report on channel performance, translating data into insights, recommendations, and action plans for continuous optimization.
Manage digital budgets, forecasts, and performance targets, ensuring strong return on investment and clear accountability to pipeline goals.
Stay current on digital marketing trends, platforms, and best practices, proactively identifying opportunities to improve scale, efficiency, and impact.

Benefits

Medical Insurance, Dental Insurance, Vision Insurance (effective day one)
Open Paid Time Off
Flexible Spending Accounts & Health Savings Accounts
Motus-Fidelity 401K Plan
Company-paid Short/Long-term Disability & Basic Life Insurance Plans
Family Planning and Parenting Support Benefits through Maven
Support your mental, physical, professional and financial well-being through coaching and clinical therapy with Modern Health
$1000 Home Office Reimbursement Program
$2000 Internal Referral Program
WorkAnywhere Reimbursement of Internet and Cellular Costs
16 weeks maternity and adoption leave
12 weeks paternity leave