Demand Generation & Growth Marketing Manager, Channel Technical Programs
About The Position
We’re looking for a dynamic, strategic marketer to lead the charge across our Channel Technical Programs—including Technical Training & Certification, the Premier Services Network, Partner Community, Demo Program, and more. In this high-impact role, you’ll be responsible for driving growth and engagement for the technical programs that empower our most strategic partners across global markets. As a key player on our team, you’ll define go-to-market strategies, set growth targets, and operationalize marketing efforts to scale. With a focus on demand generation and launching new initiatives, you’ll help accelerate one of the fastest-growing areas of our business. This role is ideal for a self-starter who thrives in a fast-paced environment and isn’t afraid to roll up their sleeves. If you’re technically savvy, passionate about partner and customer success, and excited by the opportunity to shape high-impact programs from the ground up—we’d love to hear from you.
Requirements
- Proven experience in B2B marketing.
- Strong understanding of ABM strategies, tapping into multiple channels - digital and outbound (webinars, direct mail, email, content syndication).
- Strong quantitative background, with experience using data and metrics to inform marketing decisions.
- Ability to manage multiple projects simultaneously, with high attention to detail and organizational skills.
- Excellent communication and interpersonal skills, with the ability to work effectively in a team environment and manage relationships with internal and external stakeholders.
- Knowledge of SQL, Excel, digital marketing automation, and CRM tools preferred.
- Must be willing and able to work onsite five days per week.
Responsibilities
- Strategic Leadership: Serve as the marketing lead for Channel Technical Programs—owning the strategy, budget, and roadmap to drive awareness, engagement, and growth. Act as a strategic advisor to senior leadership on how marketing can accelerate program adoption and partner success.
- Brand & Positioning: Build and amplify the brand identity of Verkada’s partner technical programs, ensuring consistent messaging and positioning across all partner-facing touchpoints and digital channels.
- Demand Generation: Design and execute data-driven demand generation strategies—including ABM campaigns for priority partners—to increase participation and certification rates across regions.
- Integrated Campaign Management: Oversee end-to-end campaign development, execution, and optimization across multiple platforms (email, social, paid media, events). Continuously test and iterate to improve ROI and partner engagement.
- Insights & Reporting: Track, analyze, and communicate marketing performance metrics, translating insights into actionable recommendations to inform strategic decisions and future campaigns.
Benefits
- Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
- Nationwide medical, vision and dental coverage
- Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
- Expanded mental health support
- Paid parental leave policy & fertility benefits
- Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
- Professional development stipend
- Fertility Stipend
- Wellness/fitness benefits
- Healthy lunches provided daily
- Commuter benefits
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
