Manager, Product Marketing & Demand Generation

Somos•Westford, MA

3d•$109,000 - $135,000

About The Position

Somos is an innovative technology company that ensures that phone calls and text messages can be trusted. Consumers don’t want spammers and fraudsters to reach them through their devices, and businesses don’t want their legitimate phone calls ignored. The solution? Developing stronger trusted digital identities. And that’s where you come in! Why This Role Matters At Somos, trust isn’t just part of our brand—it’s built into our mission. In this role, you’ll help shape the story and systems that power how we communicate with our customers. Whether it’s a new product launch or an evergreen nurture campaign, your work will drive pipeline, enable product visibility and deliver measurable impact across our GTM engine. About the Role We’re looking for a hands-on, technically minded Manager of Product Marketing & Demand Generation to join our growing marketing team. In this hybrid strategic and executional role, you’ll support the product marketing function through content creation and campaign execution while owning demand generation strategy and performance across paid media, marketing automation, and analytics platforms. This role is ideal for a data-driven marketer who thrives in cross-functional environments and can manage the full lifecycle of marketing campaigns—from drafting copy and designing lead flows to analyzing funnel performance and optimizing in real time. You’ll report directly to the Director of Product Marketing & Demand Generation and play a critical role in aligning messaging, driving pipeline and fueling growth.

Requirements

5 years of related experience, including a minimum of 3 years experience in demand generation, product marketing, or full-stack B2B marketing roles, or an equivalent combination of education and experience
Strong experience executing paid media campaigns and optimizing demand funnels
Hands-on familiarity with Salesforce, Marketo (or similar marketing automation tools), and Google Analytics
Solid writing and editing skills across multiple formats and audiences
Proven ability to translate technical or product details into compelling content
Analytical mindset with comfort working in dashboards and manipulating data
Strong cross-functional collaborator who can drive initiatives across teams

Nice To Haves

5-7 years of related experience
Experience marketing to financial institutions, banks or fintech audiences
Prior work in telecom, identity, or highly regulated B2B industries
Familiarity with SEO, A/B testing and web optimization tactics
Certifications in Salesforce, Marketo, HubSpot or Google Ads a plus

Responsibilities

Assist in the creation, and editing of marketing content across channels, including emails, social media, blogs and product communications.
Help maintain and evolve product positioning and messaging in line with market trends and customer insights.
Support go-to-market plans for new features, services and thought leadership initiatives.
Coordinate with subject matter experts to turn technical concepts into clear, accessible content.
Own tactical execution and performance of paid media campaigns, including Google Ads and LinkedIn Ads.
Develop and manage multi-touch campaigns across the funnel that align with product marketing priorities and sales goals.
Partner with demand generation and marketing operations teams to ensure proper campaign setup, tracking and attribution in Marketo and Salesforce.
Build and execute lead nurture flows, retargeting programs and audience segmentation strategies to optimize lead conversion and sales velocity from all channels including tradeshows, paid ads and organic website conversions.
Monitor and report on funnel metrics from impression to MQL to closed-won using Salesforce, Marketo and Google Analytics.
Identify drop-off points and optimization opportunities within the lead lifecycle; implement technical fixes or process adjustments as needed.
Collaborate with RevOps and Sales to ensure clean data hygiene, proper lead routing and accurate attribution models.
Dig into campaign and contact-level analytics to understand exactly where leads are coming from, how they’re behaving and how to improve performance.