Demand Generation Marketing Manager

Ascend Technologies • Chicago, IL

1d

About The Position

The Demand Generation Manager drives Ascend’s growth by generating awareness, engagement, and high-quality leads that convert into new clients. This role owns the top and middle of the funnel, from brand awareness campaigns and digital demand generation to partner co-marketing programs and events. You’ll collaborate closely with Sales and Channel teams to create targeted, measurable marketing motions that fill the pipeline and elevate Ascend’s presence across key markets.

Requirements

• 5+ years of MSP, cybersecurity, cloud, CRM, and/or IT solutions marketing experience
• Proven success in demand generation and event-based marketing
• Expertise of all areas of HubSpot Marketing Hub
• Strong understanding of the sales funnel and ABM principles
• Experience overseeing budget, tracking ROI, and coordinating co-marketing initiatives
• Excellent communication, relationship, pro-active planning, and project management skills
• Proficient with design tools, Adobe Creative Cloud platforms and Canva

Nice To Haves

• Hands-on experience with Salesforce, ZoomInfo and intent-based tools
• Comfortable using AI-driven tools for content creation and campaign optimization

Responsibilities

• Develop, execute, and reconcile multi-channel marketing campaigns (digital, paid social, email, events, and webinars) designed to generate new-logo pipeline
• Collaborate with Business Development and Channel/Alliances teams to align campaign messaging, lead quality, and handoff processes
• Plan and/or manage, and reconcile local, regional, and national events (sponsorships, Microsoft-aligned campaigns, associations, etc.) to drive awareness and lead engagement
• Partner with Ascend’s alliances (e.g., Microsoft, TD SYNNEX) to leverage MDF and co-op programs for joint campaigns and lead sharing
• Manage ABM programs leveraging HubSpot, Salesforce, ZoomInfo, and intent data for intent-based targeting
• Collaborate with Marketing AI & Operations Manager to measure performance and continuously optimize campaigns using data insights and AI tools
• Develop campaign content in collaboration with the Client Success Marketing Manager
• Track lead conversion and pipeline metrics, ensuring clear attribution for new-logo revenue

Benefits

• health, dental, and vision insurance
• retirement savings options
• flexible time off (FTO)
• professional development opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed