Demand Generation

Parker-Hannifin, Corporation•Richland, MI

35d

About The Position

Parker Hannifin is a Fortune 250 global leader in motion and control technologies and systems. For more than a century the company has been enabling engineering breakthroughs that lead to a better tomorrow. Learn more at www.parker.com or @parkerhannifin. Are you ready to shape a brighter future? In Motion Systems Group and PneumaticDivision, we play a pivotal role in applications that change our world. We arein almost everything that moves. Withour wide range of technologies, we help our customers solve their most complexengineering challenges by living our purpose: enabling engineeringbreakthroughs that lead to a better tomorrow. We believe that our team members are our key assets and that a diverse workforce is a driving force to bring our purpose to life. We foster a culture where every team member feels safe, included and empowered. We all belong, we all matter, andwe all make a difference. We have an exciting opening for aâ¯Demand Generation - Business Development Managerâ¯inRichland, MI. If you are looking for an opportunity to makean impact and grow your career, consider putting your experience in motion atParker Pneumatic Division (PDN). Here you will find a passionate team built ona winning culture that puts our people and customers first. We are inspired byour purpose of Enabling Engineering Breakthrough that Lead to a Better Tomorrow.The Demand Generation Manager will be responsible for designing, executing, andoptimizing integrated campaigns that generate high-quality leads and driverevenue growth across our distributor network. This role requires a blend ofdata-driven marketing, content strategy, and close collaboration with sales andchannel partners to maximize program effectiveness.

Requirements

BS in Business, Engineering, Marketing, Communications, Content Strategy or related discipline. Advanced degree or certification preferred.
6-10 years of experience including development, deployment and analysis of marketing campaigns.
Preferred marketing roles in B2B industries.
Knowledge of campaign platforms and channels including marketing automation, social and paid media.
Experience managing PPC, SEO, SEM and retargeting campaigns.
Experience with marketing automation, CRM and campaign tools, preferably Salesforce, Demand base, Eloqua.
Demonstrated experience in successfully implementing large-scale cross-channel campaigns within deadlines, budgets and quality measures.
Excellent written, verbal and presentation skills with ability to articulate approach and establish position for content direction.
Ability to manage multiple projects with excellent time management skills.

Responsibilities

Develop and manage B2B Best Practices of total demand/ lead management.
Develop and execute multi-channel demand generation campaigns (email, digital ads, paid search, webinars, social media, events) targeting industrial buyers and distributor partners.
Align demand generation initiatives with buyer personas and sales funnel stages to ensure qualified lead flow.
Partner with the channel marketing team to support distributor-led campaigns, co-branded promotions, and MDF (Market Development Fund) programs.
Create scalable toolkits and campaign assets for distribution partners.
Build and optimize lead scoring, nurturing workflows, and handoff processes to sales and channel teams.
Monitor lead quality and work closely with sales to improve conversion rates and feedback loops.
Track and report on campaign performance metrics including MQLs, SQLs, pipeline influence, lead velocity, and ROI.
Utilize CRM and marketing automation tools (e.g., Salesforce, Demandbase, Eloqua) to segment audiences and refine targeting.
Partner with content creators and product marketing to produce engaging assets such as whitepapers, case studies, landing pages, and email copy that support campaign objectives.
Analyze customer and market data to refine segmentation and positioning of demand programs.
Stay current with industry trends, competitive landscape, and best practices in B2B manufacturing and channel marketing.
Lead other demand generation duties including large quote activities and efforts to timely completion
Prepare presentations, reports and analysis for internal and/or external use.
Establish budgets and schedules for campaigns to optimize PPC, SEM and other media campaigns.
Provide guidance on new advertising programs, catalog production, trade show participation, product launches and other promotional activities.
Regularly interface and collaborate with distribution and field sales.
Travel up to 25% or as required.