Demand Generation Associate
About The Position
Credit Benchmark is a financial data analytics company partnered with leading global financial institutions to build the market's largest contributed credit risk data platform. We help clients identify, quantify, and monitor credit risk across a wide array of exposures by leveraging our unique consensus ratings on 115,000+ sovereigns, FIs, NBFIs, corporates, and funds. Following strong growth over the last 12 months, we're scaling our commercial team for the next phase. We're looking for a hands-on Demand Generation Associate to execute integrated campaigns and turn interest into qualified pipeline. This hybrid role blends demand generation execution (email, paid media, events/webinars, ABM) with sales development responsibilities (lead qualification, outbound prospecting, and rapid inbound response). You'll partner closely with both Marketing and Sales to build, run, and optimize programs that drive pipeline and revenue. Our team includes full-time and fractional team members, and you'll collaborate directly with both to implement campaign tactics, track performance, and scale ABM efforts. This newly created role is ideal for someone highly motivated who loves to build, test, and iterate, with strong experience in email, HTML, and digital campaign execution. As well as strong written and verbal communication skills.
Requirements
- 3-5+ years of experience in B2B marketing, ideally in demand gen or growth, including measurable pipeline contribution.
- Proven SDR or sales-adjacent experience: confident on the phone, skilled at discovery, and disciplined with follow-up.
- Salesforce and Pardot expertise (required); experience with Apollo, RB2B, Common Room is a plus.
- HTML/email build skills. Comfortable editing or troubleshooting code in marketing tools.
- Basic design ability (Canva, Figma, or similar) and an eye for clean, on-brand assets.
- Analytical mindset with strong attention to detail and deadlines.
- Collaborative, can-do mindset with strong attention to detail and deadlines.
- Comfortable working async across time zones (ET/GMT overlap).
- Familiarity with financial services, data & analytics, or fintech preferred.
Responsibilities
- Execute multi-touch campaigns across email, paid, webinars/events, and content syndication to drive MQLs.
- Own HTML email builds and support visual asset development (templates, landing pages, basic design tweaks).
- Support 1: few and 1:1 ABM plays with account-specific assets, audiences, and sequences.
- Set up and manage campaigns and tracking in Salesforce, Pardot, Apollo, RB2B, and Common Room.
- Run A/B tests (subject lines, CTAs, content formats, LPs) and maintain dashboards to report performance and optimize continuously.
- Incorporate Sales feedback to refine targeting, messaging, and sequencing.
- Qualify inbound leads quickly and professionally, route, schedule, and progress opportunities.
- Proactively run targeted outbound sequences (calls, emails, LinkedIn) to priority accounts and personas.
- Conduct discovery to validate fit, timeline, and next steps; document thoroughly in Salesforce.
- Maintain SLAs for speed-to-lead, follow-ups, and sequence completion; report weekly activity and outcomes.
- Partner with Marketing on campaign follow-up plans, lead scoring, lifecycle stages, and feedback loops.
- Understand our MarTech stack and campaign processes (SFDC, Pardot, Apollo, RB2B, Common Room), inbound flows, lifecycle stages, and scoring.
- Translate strategy into execution: lists, segments, landing pages, campaign builds, and outreach assets.
- Uphold data quality standards and contribute to playbooks and messaging libraries.
Benefits
- Generous commission scheme
- Flexible working hours: Healthy work/life balance
- Vacation: Competitive holiday package
- Health and Wellbeing: Private medical, dental and vision cover, paid sick and bereavement leave
- 401(K): Opportunity to join company 401(K) scheme
- Travel: Commuter Benefits
- Family Friendly: Supportive environment and paid leave for new parents
- Learning and Development: Professional development opportunities through seminars, conferences, training and courses and internal mentorship
- Community: Supportive, collaborative and social team environment
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Industry
Administrative and Support Services
Education Level
No Education Listed
Number of Employees
11-50 employees
