Demand Generation Associate

Bectran Inc • Schaumburg, IL

4h • $65,000 - $75,000

About The Position

Bectran is seeking a highly motivated and data-driven Demand Generation Specialist to accelerate customer acquisition and drive measurable business growth. This role is primarily focused on planning, executing, and optimizing digital campaigns and email programs, with a strong emphasis on marketing automation and performance analysis. As part of our marketing team, you'll work cross-functionally with product development and sales teams to fuel pipeline growth.

Requirements

• Bachelor's degree in marketing, communications, or related field
• 2-4 years of experience in demand generation or digital marketing with hands-on execution of email marketing, marketing automation, and digital campaigns (B2B SaaS experience preferred)
• Strong analytical skills and comfort working with campaign performance data
• Excellent written and verbal communication skills
• Ability to manage multiple campaigns, deadlines, and stakeholders
• Familiarity with multi-channel digital marketing tactics (email, SEM, paid digital, content-driven campaigns)
• Hands-on experience with email and marketing automation platforms

Responsibilities

• Plan, execute, and optimize integrated digital campaigns with a primary focus on email marketing, marketing automation, and landing page experiences.
• Translate high-level strategy into executable campaigns, workflows, audiences, and schedules.
• Build and maintain marketing automation workflows and basic lead scoring/segmentation to nurture prospects through the buyer’s journey.
• Collaborate on campaign assets (email copy, landing pages, nurture content) to ensure consistent, high-quality messaging.
• Monitor campaign performance (open rates, CTR, conversion, pipeline impact), run A/B tests, and recommend data-driven optimizations.
• Own day-to-day execution in the marketing automation and email tools, and support paid digital efforts (e.g., search/display) as needed for campaign execution and reporting. SEO & Ads Management:
• Create, plan, manage, and optimize integrated campaigns across Google Ads, social media, and content syndication.
• Develop and execute comprehensive SEO strategies to improve organic search rankings and drive qualified traffic.
• Monitor and analyze campaign performance metrics using advanced analytics to optimize effectiveness and find improvement areas.

Benefits

• 100% paid medical coverage through Blue Cross Blue Shield (choice of PPO and HSA plans).
• 100% paid dental, vision, and life insurance through Principal.
• Options to participate in Health Savings Account (HSA) and Flexible Spending Account (FSA) plans.
• Short-term and long-term disability (STD/LTD) plans available for employee election through Principal.
• Retirement savings plan with a 401(k) offering Roth and traditional contributions through Principal.
• 15 days of Paid time off (PTO) and 8 holidays off annually.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 101-250 employees