The Market Lead serves as the local category expert, driving market-specific strategies and execution in alignment with the division’s strategic plan. This role bridges merchandising and operations by providing localized insights to inform assortment, pricing, and promotional decisions, while supporting hyperlocal initiatives and competitive response efforts. With a strong field presence and deep market knowledge, the Market Lead partners closely with the Micro-Market Sales Manager, their department Sales Manager, and operations teams to ensure cohesive execution and market responsiveness. The role is critical in connecting field teams with strategic planning through active engagement, communication, and collaboration on local schematic and pricing changes. In partnership with the Sales Managers and Assistant Sales Managers, the Market Lead ensures that local insights and competitive intelligence are effectively integrated into broader divisional strategies, enhancing alignment across store remodels, clustering plans, blunting plans, ad planning, reset walks, seasonal planning, community events, schematic changes, local assortment, and sales message. Informed by structured competitor assessments, the Market Lead helps shape blunting strategies and provides timely input into sales messaging and promotional planning. This role also carries shared accountability for market share and department-level performance metrics, and requires fluency in tools used for pricing, assortment, and competitive tracking. As a visible leader in the field, the Market Lead supports leadership store visits and cultivates strong vendor relationships to drive execution and local relevance. KEY ACCOUNTABILITIES: Local & Department Subject Matter Expertise Serves as the local expert for assigned categories, identifying geography-specific needs and trends to inform merchandising decisions. Conducts weekly competitor market assessments that include analyzing product offerings, pricing, and promotional strategies; provides local insights for competitor blunting plans. Maintains a strong presence in the field collaborating with DMs, Ops, Sales Managers (approx. 70% travel), engaging directly with stores and teams to gather local insights and ensure execution. Merchandising Thought Partner Partners with Division Sales Managers and Assistant Sales Managers to align and execute the division’s strategic plan within the market, ensuring local relevance and impact. Leads and supports hyperlocal strategies (e.g., cultural or demographic-specific initiatives), working closely with the Micro-Market Sales Manager and local teams. Delivers actionable pricing insights to Sales Mangers and Assistant Sales Managers to inform market pricing and promotional decisions. Provides input and partners with Sales Managers on local schematic changes during the case flow process and supports the micro-market sales manager with localized assortment and assists with implementation. Provides local insights and recommendations for seasonal planning to ensure alignment with customer preferences and market trends. Collaborates with Merchandising & Marketing team to develop and implement clustering plans that align with local market needs. Provides input to Sales Managers and Assistant Sales Managers on local nuances during pre-meetings for weekly ad planning and actively participates in quarterly promotional planning sessions. Supports Sales Managers and Assistant Sales Managers by ensuring local insights are reflected in division-level ad strategies and provides input into new item assortment discussions for fresh items. Supports tops-to-tops and vendor relations for the largest vendors, attending key meetings as appropriate to strengthen partnerships and drive business objectives. Provides guidance to Sales Managers and Assistant Sales Managers for local sales event planning by providing insights and recommendations that align with market dynamics and customer engagement strategies. Participates in new item assortment discussions for fresh market leads. Operational Execution Support Attends reset walks as needed each period and provide feedback on schematic execution and wave resets. Provides local insight for capital deployment projects and contributes to prioritization of merchandising capital investments. Cultivates and maintains strong relationships with DSD vendors to enhance product availability and support local initiatives. Serves as the field expert for the category and supports the Operations team through strategic oversight and alignment with departmental metrics.
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Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees