The Market Lead serves as the local category expert, driving market-specific strategies and execution in alignment with the division’s strategic plan. This role bridges merchandising and operations by providing localized insights to inform assortment, pricing, and promotional decisions, while supporting hyperlocal initiatives and competitive response efforts. With a strong field presence and deep market knowledge, the Market Lead partners closely with the Micro-Market Sales Manager, their department Sales Manager, and operations teams to ensure cohesive execution and market responsiveness. The role is critical in connecting field teams with strategic planning through active engagement, communication, and collaboration on local schematic and pricing changes. In partnership with the Sales Managers and Assistant Sales Managers, the Market Lead ensures that local insights and competitive intelligence are effectively integrated into broader divisional strategies, enhancing alignment across store remodels, clustering plans, blunting plans, ad planning, reset walks, seasonal planning, community events, schematic changes, local assortment, and sales message. Informed by structured competitor assessments, the Market Lead helps shape blunting strategies and provides timely input into sales messaging and promotional planning. This role also carries shared accountability for market share and department-level performance metrics, and requires fluency in tools used for pricing, assortment, and competitive tracking. As a visible leader in the field, the Market Lead supports leadership store visits and cultivates strong vendor relationships to drive execution and local relevance.
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Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees