About The Position

The USAA Marketing Strategy & Analytics (MS&A) team is ensuring every member we acquire is a family whose financial security we help build. Our team is committed to providing granular and actionable visibility into our marketing acquisition investments. We are looking for a Marketing Decision Science Analyst to join the team. You will provide critical decision support by applying mathematical and statistical techniques to drive marketing growth and efficiency. This role involves gathering, manipulating, and synthesizing complex data to draw conclusions and make actionable recommendations. You will become an expert in identifying high quality & high value audiences for campaigns to execute against, ensuring our efforts are based on robust data and signals that drive member growth. We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Plano, TX, Phoenix, AZ, Colorado Springs, CO, Charlotte, NC, or Tampa, FL. Relocation assistance is not available for this position.

Requirements

  • Bachelor's degree in quantitative analytics field such as Economics, Finance, Statistics, Mathematics, Actuarial Sciences, Operations Research, Data and/or Business Analysis, Data Science or other quantitative discipline; OR 4 years of related experience in statistics, mathematics or quantitative analytics (in addition to the minimum years of experience required) may be substituted in lieu of degree.
  • 2 years of experience in data/analytics or functional business experience within the respective industry of responsibility (i.e.P&C, Bank, Finance) OR Advanced degree in quantitative analytics field such as Economics, Finance, Statistics, Mathematics, Actuarial Sciences, Operations Research, Data and/or Business Analysis, Data Science or other quantitative discipline.
  • Demonstrates intermediate knowledge of mathematical and statistical techniques and approaches used to drive fact-based decision-making.
  • Intermediate knowledge of data analysis tools, data visualization, developing analysis queries and procedures in SQL, SAS, BI tools or other analysis software, and relevant industry data & methods and ability to connect external insights to business problems.

Nice To Haves

  • Prior U.S. military service or being a military spouse/domestic partner is highly valued.
  • 2+ years experience in marketing, digital or customer analytics.
  • Web Analytics Tools: Google analytics, Adobe analytics
  • Predictive modeling experience
  • Experience with data visualization or business intelligence tools (e.g., Tableau, Power BI) to communicate insights effectively.

Responsibilities

  • Leverages intermediate business, analytical and technical knowledge to participate in discussions with cross functional teams to understand and collaborate on business objectives and influence solution strategies.
  • Applies advanced analytical techniques to solve business problems that are typically medium to large scale with impact to current and/or future business strategy.
  • Applies scientific/quantitative analytical approaches to draw conclusions and make 'insight to action' recommendations to answer the business objective and drive the appropriate change.
  • Translates recommendation into communication materials to effectively present to colleagues for peer review and senior/lead analysts.
  • Incorporates visualization techniques to support the relevant points of the analysis and ease the understanding for less technical audiences.
  • Supports identifying and gathering the relevant and quality data sources required to fully answer and address the problem for the recommended strategy through testing or exploratory data analysis (EDA).
  • Thoroughly documents assumptions, methodology, validation and testing to facilitate peer reviews and compliance requirements.
  • Adopts emerging technology that can affect the application of scientific methodologies and/or quantitative analytical approaches to problem resolutions.
  • Delivers analysis/findings in a manner that conveys understanding, influences up to mid level management, garners support for recommendations, drives business decisions, and influences business strategy.
  • Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

Benefits

  • comprehensive medical, dental and vision plans
  • 401(k)
  • pension
  • life insurance
  • parental benefits
  • adoption assistance
  • paid time off program with paid holidays plus 16 paid volunteer hours
  • various wellness programs
  • career path planning
  • continuing education
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