Decision Science Analyst Senior - Marketing Insights

USAA•Tampa, FL

2d•$114,080 - $218,030•Hybrid

About The Position

The incumbent will define and lead data requirements to support targeted bank marketing initiatives. They will partner cross-functionally with technology and campaign execution teams to oversee technical execution of campaign data strategies, ensuring seamless delivery of critical customer attributes and data pipelines. The role provides decision support for business areas across the association, applying mathematical and statistical techniques and/or innovative/quantitative analytical approaches to draw conclusions and make 'insight to action' recommendations to answer business objectives and drive change. The work involves gathering, manipulating, and synthesizing data, models, and other relevant information to draw conclusions and make recommendations resulting in implementable strategies.

Requirements

Bachelor's degree in quantitative analytics field such as Economics, Finance, Statistics, Mathematics, Actuarial Sciences, Operations Research, Data and/or Business Analysis, Data Science or other quantitative discipline; OR 4 years of related experience in statistics, mathematics or quantitative analytics (in addition to the minimum years of experience required) may be substituted in lieu of degree.
6 years of data & analytics experience OR a minimum of 4 years of data & analytics experience and up to 2 years of progressive functional business relevant experience within the respective industry of responsibility (i.e.P&C, Bank, Finance, Marketing etc.) for a total of 6 years combined experience OR advanced degree in quantitative analytics field such as Economics, Finance, Statistics, Mathematics, Actuarial Sciences, Operations Research, Data and/or Business Analysis, Data Science or other quantitative discipline and 4 years of experience in data/analytics or functional business experience within the respective industry of responsibility (i.e.P&C, Bank, Finance, Marketing, etc.).
Demonstrates advanced skills in mathematical and statistical techniques and approaches used to drive fact-based decision-making.
Advanced knowledge of data analysis tools, data visualization, developing analysis queries and procedures in SQL, SAS, BI tools or other analysis software, and relevant industry data & methods and ability to connect external insights to business problems.
Experience with new and emerging data sets, and incorporation (data wrangling, data munging) into new insights.

Nice To Haves

Ability to bridge the gap between marketing strategy and technical data infrastructure to seamlessly execute data-driven campaigns.
Possess deep banking data expertise with proven track record of translating complex customer attributes into high performing marketing segments.
Demonstrated ability to Identify high-performing and underperforming audience and use of models for the same
Able to determine opportunities to optimize channel mix and spend
Strong ability to develop and apply data-driven segmentation strategies based on demographics, behavior, and engagement signals.
Able to activate modeled audiences (e.g., lookalike or propensity-based) to expand reach and improve targeting precision.
Experience using predictive modeling to identify high-value and high-intent audience segments
US military experience through military service or a military spouse/domestic partner

Responsibilities

Leverages advanced business, analytical and technical knowledge to participate or lead discussions with cross functional teams to understand and collaborate highly complex business objectives and influence solution strategies.
Applies advanced analytical techniques to solve business problems that are typically medium to large scale with significant impact to current and/or future business strategy.
Applies innovative and scientific/quantitative analytical approaches to draw conclusions and make 'insight to action' recommendations to answer the business objective and drive the appropriate change.
Translates recommendation into communication materials to effectively present to various levels of management.
Incorporates visualization techniques to support the relevant points of the analysis and ease the understanding for less technical audiences.
Identifies and gathers the relevant and quality data sources required to fully answer and address the problem for the recommended strategy through testing or exploratory data analysis (EDA).
Integrates/transforms disparate data sources and determines the appropriate data hygiene techniques to apply.
Thoroughly documents assumptions, methodology, validation and testing to facilitate peer reviews and compliance requirements.
Understands and adopts emerging technology that can affect the application of scientific methodologies and/or quantitative analytical approaches to problem resolutions.
Succinctly delivers analysis/findings in a manner that conveys understanding, influences various levels of management, garners support for recommendations, drives business decisions, and influences business strategy.
Provides subject matter expertise in operationalizing recommendations.
Remains informed on current data and analytics trends, (Ex: Cloud, Data Mining, Python, Neural Networks, Sensor data, IoT, Streaming/NRT data).
Identifies opportunities to continue to learn in the data and analytics space, whether informal (e.g., Coursera, Udemy, Kaggle, Code Up, etc.) or formal (e.g. Certifications or advanced coursework).
Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.