Dealer Advisor

J.D. Power•Troy, AL

5d•$113,000 - $120,000•Remote

About The Position

We seek a highly motivated and energetic Dealer Digital Advisor to join our OEM digital marketing team. The ideal candidate will have an extensive background in automotive digital marketing, ideally at the dealership level, an entrepreneurial spirit, and work within a larger team to grow the OEM Dealer Digital program. Ultimately, the candidate will be critical in driving retail sales and market share by promoting digital knowledge and engagement to our dealer body. As a Dealer Digital Advisor, you will play a pivotal role in accelerating dealer adoption of digital marketing strategies that drive retail sales growth, increase market share, and strengthen the OEM's digital presence across the dealer network. By serving as a trusted advisor, you will empower dealers with the knowledge, insights, and tools needed to optimize their digital marketing performance and customer engagement. Your ability to build strong relationships, influence business decisions, and champion innovative digital solutions will directly contribute to the success and expansion of the OEM Dealer Digital Program, creating measurable value for both dealers and the brand.

Requirements

Minimum of 5+ years’ experience working directly with Dealerships in digital marketing
3- 5+ years working in the automotive industry, with some time in automotive digital marketing companies preferred
General understanding of automotive digital marketing, websites, digital advertising, leads, CRM, marketing analytics, ROI, etc.
Understanding and or experience working with Dealers or Dealer groups on digital marketing programs, consulting, or executing campaigns
Engaging personality with the ability to connect with a diverse range of people
Self-starter with the ability to manage multiple projects
Ability to lead internal and external meetings and be an articulate and active participant, ensuring the discussion stays on track
Ability to deliver instructions clearly and concisely, providing the proper materials and documentation when necessary
Excellent verbal and written communication skills and confident in group presentations
Identify risk and work with other leaders and internal groups to resolve conflicts
Superior analytical and organizational skills and demonstrated ability to pay attention to details
Take ownership and accountability over the process, ensuring success
OEM and dealer-oriented team player with the ability to motivate the internal team while providing program leadership

Responsibilities

Act as the trusted digital advisor to the OEM’s Dealer body, conducting program performance reviews, vendor recommendations, and overall digital consultative services that drive improvements in the Dealers' sales and service business
Exhibit proficiencies in Dealership Websites, SEO, SEM, Social Media, Reputation Management, CRM, and Google AdWords
Work independently while keeping the management team advised on accomplishments
Provide support and training to both Dealers and regional teams on digital marketing products, services, and best practices
Stay up to date on the latest digital trends and align dealers with the program's digital products and services
Conduct regular reporting on digital performance metrics with the goal of identifying opportunities within Dealers and Zones
Understand cross-tier program benefits and communicate these with dealers
Engage and educate our Dealer body on Digital Marketing Strategy and best practices:
Have an in-depth knowledge of lead management and customer communication processes
Drive efficiencies in dealer process and best practices to increase sales and participation in the program
Work with dealers to solve digital marketing concerns
Consult with dealers to educate on OEM Digital systems and processes
Support departmental goals and other operational activities in partnership with leadership
Actively participate in organizational goal setting and establishment of organizational objectives for the OEM Digital Solutions team